Apple announced that the new Apple TV “will be available at the end of October,” but it looks like you won’t put your hands on the new hardware before the first week of November. According to 9to5Mac’s Mark Gurman, Apple TV 4 “will begin showing up in Apple Retail Stores for sale during the first week of November.” And although, as Gurman claims, the new Apple TV will go on sale via Apple’s website in late October, “it’s likely that the first online orders will reach customers in early November.”
Sources familiar with Apple’s plans tell BuzzFeed News the company intends to hold a special event the week of Sept. 7, with Wednesday the 9th being the most likely date.
Apple is moving forward with its Web TV service as talks with main networks are “rapidly gaining momentum”, The New York Post reports. According to The Post, Apple is currently in talks with ABC, CBS, NBC and Fox and it wants to launch the “as-yet-unnamed” service as soon as the late fall.