Tech bloggers, including ourselves, have been buzzing hard about the hush development of an Apple television set for quite some time now. While the Apple TV set top box has been quite successful, it still requires a non-Apple piece of hardware to operate. Well, according to some whispers overheard on Barrons, those days may be drawing to a close.
apple tv set
Apple TV is continuing to push its way into more and more American households, and the content distributors are slowly but surely falling in line. CBS has been ridiculously slow to embrace streaming options, only recently agreeing to allow their content to be sold on Amazon and Netflix. And according to AllThingsD, CBS’ Chief Executive Officer Les Moonves has declared publicly that he’d be willing to place their programming on Apple TV as well.
Apple’s new operating system OS X Mountain Lion is now on the scene, giving us Mac fans yet another reasons to profess our undying love for our favorite devices. Probably the most anticipated new feature is that Mountain Lion gives users the ability to take advantage of AirPlay Mirroring, which allows for wireless video and audio streaming from your computer right to your Apple TV. But not all Apple owners will be so lucky.
Mountain Lion, a new version of Mac OS X that has been unveiled in February, is now available to download from the Mac App Store for $19.99. Mountain Lion comes with more than 200 new features including the all new Messages app, Game Center, Facebook integration, Notification Center, Power Nap Dictation and Gatekeeper. But the coolest feature of Mountain Lion is undoubtedly AirPlay Mirroring that lets you wirelessly send an up-to-1080p stream of what’s on your Mac to an HDTV using Apple TV 2 or Apple TV 3 or send audio to a receiver or speakers that use AirPlay.
During yesterday’s Q3 earnings call Apple CEO Tim Cook announced that the company sold 1.3M Apple TVs in Q3 2012, up more than 170% year over year, that totals at 4M units so far this fiscal year and 6.8M since Apple began selling the iOS-based, $99 model (Apple TV 2 and Apple TV 3). Tim Cook called these numbers “pretty incredible.”
The industry has been buzzing for months now about the hotly-anticipated Apple TV set. But according to the experts at Stuff, when it does finally hit the market, it may start as a US-only release. Apple surely doesn’t want to leave its international fans in the lurch, but with the massive work involved in content rights, it could simply be a necessary step before a wider release.