9to5Mac’s Senior Editor, Mark Gurman is riding a high tide now, as most of his predictions regarding the Apple Watch and the new ultra-thin MacBook were proven right. In an interview given to CNBC, Gurman shares his views on where Apple TV is going and the possibility of an Apple television set.
I think this $69 price point ($30 price drop) is a big deal because it indicates that they try to make room for something. They are trying to sell a lot of these Apple TVs. They are trying to use it as a marketing tool to really allow for customer discovery of these living room solutions. So I think it is a big deal in getting the Apple TV out there.[..]
Even bigger is the HBO exclusivity deal because it represents that the Apple TV with the cable networks and show providers have the technology to do a subscription service without the cable box. And I think HBO is just the first of many.
And I think the overall solution Apple has in the works is just a bunch of different programs and apps, that are not on a pay-per-view subscription but like perhaps a weekly, monthly or yearly plans.
Gurman was also asked about the possibility of a standalone Apple TV set:
I don’t think [Apple TV set] is currently in the works or is currently the plan. I think the plan is to make a groundbreaking new set-top box that really changes the model path of how people get TV. I think more services-backed model is where they are headed instead of screen-based hardware.
I think the next version of Apple TV, in terms of appearance, will look really a lot like the current one. It probably will be thinner, have a larger more tactile remote control. But in terms of a screen-based set, I don’t think that is happening in the near future.
You can catch the whole 5 minute interview here.