New Apple TVAt the event held today in San Francisco, Apple announced the new, third-generation Apple TV with a brand new user interface. According to Apple’s press release, second generation Apple TV users can install the new Apple TV UI via a free software update, available today. Third generation Apple TV hardware is required to play 1080p video.

At today’s event, Apple unveiled the new Apple TV that supports full 1080p video playback and allows to stream movie purchases from iCloud.

The new model will be available next week (Friday, March 16th) for $99. Pre-orders start today.

New 1080p Apple TV Giveaway

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