apple-tv-4According to a new report from Bloomberg, Apple is planning to announce a new Apple TV model in April. Citing sources “with knowledge of the matter”, Bloomberg also claims that Apple is aiming to have the device available for sale by the Christmas holidays and that it is working with Time Warner Cable and “other potential partners” to add video content.

The new device, which plugs into a television set, will have a faster processor than the previous version and an upgraded interface to make it easier for customers to navigate between TV shows, movies and other online content, one person said. An agreement with Time Warner Cable would mark the first such deal with a pay-TV provider.


According to Bloomberg’s sources, the release date could change because Apple “is still in the process of securing new agreements with programming and distribution partners”.

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