New Apple TV announced: 1080p, $99, arrives March 16th

by tomek on March 7, 2012

New Apple TV

At the event held today in San Francisco, Apple announced the new, third-generation Apple TV. It supports full 1080p video playback, comes with a simpler, redesigned, icon-based user interface and runs on Apple single-core A5 chip (as opposed to A4 in Apple TV 2 and A5X in iPad 3).

The updated Apple TV features 1080p programming including iTunes movies and TV shows, Netflix, Vimeo, photos and live sports from MLB, NBA and NHL in HD. Apple has expanded its iTunes in the Cloud functionality in iCloud, giving users the ability to access purchased movies and TV shows right from iCloud on the Apple TV. With iCloud, you can now buy movies and TV shows on Apple TV and watch them on your iPhone, iPad, iPod touch, Mac or PC.

Apple also announced that second generation Apple TV users can install the new Apple TV user interface via a free software update, available today. Still, third generation Apple TV is required to play 1080p video.

Following the new Apple TV unveiling, Netflix has announced that, starting today, users can sign-up for Netflix directly on the Apple TV and pay via an iTunes account. Also, with the new third generation Apple TV, users will be able to watch movies and television streaming on Netflix in 1080p high definition and with Dolby Digital 5.1 audio.

The new Apple TV will be available next week (Friday, March 16th) for $99. Pre-orders start today.

New Apple Tv iCloud Movies TV Shows

New 1080p Apple TV Giveaway

You may also want to read:
All you need to know about the new, third-generation Apple TV (updated)
Munster: Apple TV set will be the biggest thing in consumer electronics since the smartphone
AirPlay Mirror your Mac’s screen to Apple TV with AirParrot

  • Omer Useche

    Any news on when the update will be available for ATV2? Or any chance that hulu will work on it? 

  • Jason

    Will XBMC run on new Apple TV?

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  • Anonymous

    If I can put XMBC or Boxee on here (most likely would have to be jailbroken), then I will buy one of these devices. I especially like the price point.

    If not, I think I would like to keep my Apple TV 2, as in the help of iFunia and handbrake, it being a cool home media centre for my family, seems it no need to update~ 

  • Reddishcv

    Do u think there will be a way to jailbreak the new apple tv 3 ? Just it one.

  • Reddishcv

    Got one lol

  • Victor Nazarian

    Me, I’ll stay with my first generation Apple TV for now. I’ve got the HD video card installed and all of the hacks I could want so it already runs 1080p (although not perfectly) and once I install the new Hard Drive I’ll have around 500 Gig of space so I’m not feeling too left out for now. I’ll figure out a solution for Netflix and Blockbuster when it gets in my way. For now, I’m a happy Apple TV hacker.

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