People’s love for AirPlay continues unabated as recent report by a market research outfit shows that Apple TV worldwide sales are over half of all dedicated streaming boxes. A report by Frost & Sullivan dubbed the Consumer Video Devices Market report indicates that Apple TV devices global sales account for 56.1 percent, with Roku coming in second at 21.5 percent and TiVo third with a mere 6.5 percent.

By the end of the first quarter 2013, Apple TV device sales were more than 13 million. Roku announced it had made 5 million sales by April, but in the US market. Other vendors are yet to release their sales numbers but according to Frost & Sullivan’s estimations, none exceeds one million device sales per year.

Analyst Dan Rayburn of Frost & Sullivan accords the Apple TV device’s success to the popularity of iPhones and iPads. In an executive summary of the report, he says the simplicity that the AirPlay feature brings to the process of transferring tablet and laptop displays to a TV screen without streaming is the primary reason why people purchase Apple TV devices.

This sales data does not include game consoles, which comprise the lion share of the online video streaming marketplace. The all-time most popular Netflix streaming device in terms of bandwidth consumption has been PS3 from Sony, followed by Xbox 360 from Microsoft.