At the AllThingsD D11 Conference held in southern California on Tuesday, Apple’s CEO Tim Cook revealed that the company had sold more than 13 million Apple TVs, and about half the number were sold in the past year. This numbers are actually amazing, especially for a product that Apple has put little marketing effort into.

Apple is long rumored to be developing a full TV set. As usual, when reached for comment on the announced product, Tim declined to comment. He has always been weary of commenting on unannounced products. However, he reassures all Apple TV lovers saying that Apple TV is of great interest to the company. Whether we are going to see a fully developed TV set soon is a matter yet to revealed. At the moment, Cook is keeping all the details to himself.