The New York Times reports that the new Apple TV is expected to be announced this June during WWDC 2015. Citing an anonymous Apple employee “briefed on the product”, NYT claims the 4th gen. Apple TV will get a new, “slightly thicker” remote with a touchpad and will offer a web-based TV service.
For the past half a year, rumors had been continuously pointing towards a March, 2015 launch of the much awaited Apple TV 4. And when the Spring Forward event was announced to be held on March 9th, many of us hoped the revolutionary new Apple TV to be Tim Cook’s One more thing for this event.
In the current incarnation of the Apple TV, Apple has created an install base of tens of millions of incredibly powerful devices, essentially a stealth army of living room soldiers awaiting orders. Here are some ways Apple could leverage the existing devices to transform the living room experience, without trying to sell a 40” or larger TV set.