Tim Cook shed some light on the phenomenal growth of Apple TV at the stockholders meeting held last Friday. According to the stats provided by him, Apple grossed over $1 billion last year just from the set-top box sales and with our superior math skills, that turns out to be 10 million devices. That is double the sales in 2012 and quadruple that in 2011. And talking about a device showing such a geometric growth, Tim Cook has accurately said, ‘It is getting more difficult to call it a hobby these days’.
apple tv 4
According to a new report from Bloomberg, Apple is planning to announce a new Apple TV model in April. Citing sources “with knowledge of the matter”, Bloomberg also claims that Apple is aiming to have the device available for sale by the Christmas holidays and that it is working with Time Warner Cable and “other potential partners” to add video content.
Rumors on the Apple TV 4 has been pouring in from all ends of the virtual net, lately. The baseline speculations hit a spike couple of weeks back when iLounge learned from a reliable source that the next Apple TV will support native gaming. It was reported to come with a revamped iOS-based firmware and an build-in Apple TV App Store. We were also told that a Bluetooth controller is in the works and predicted Apple TV 4 to be in shelves as early as March.
Till a couple of days back, finding Apple TV‘s product page on Apple.com was a bit difficult thanks to its mysterious location in the Accessories section for iPods. Generally I used to resort on Google to find it rather than taking the pain in browsing through the website. However, that shouldn’t be a problem from now on, as Apple TV has been promoted to occupy one of the tabs besides Mac, iPhone, iPod and iPad at the Apple online store. In addition, Apple TV now has its own pages for accessories, community and refurbishes.
Yesterday Apple released their 2013 Q4 numbers and spoiler alert – they sold a lot of stuff. Specifically, they sold a lot of iPhones, iPads, iPods, Macs, and iTunes content, providing specific sales numbers for each of these categories. What wasn’t detailed is how many Apple TV’s were sold.
We’ve been waiting for the fourth generation Apple TV for quite sometime now. Initially we thought it would be announced in the iPad event in October, 2013. Later it was speculated that Apple will hold a separate event for the next Apple TV in November. And after the acquisition of PrimeSense, it was deemed that Apple will come up with gesture-recognizing control system for the same. Now, iLounge has learned something exciting and believable from their reliable source. Wait for it.. the next Apple TV will support native gaming!