In the current incarnation of the Apple TV, Apple has created an install base of tens of millions of incredibly powerful devices, essentially a stealth army of living room soldiers awaiting orders. Here are some ways Apple could leverage the existing devices to transform the living room experience, without trying to sell a 40” or larger TV set.
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Remember that Add Site hack described by the iOS hacker David Schuetz, last fall? It was a quick trick in 5.x that enabled an Add site button on your home-screen which could be pointed to a media server and the content viewed in an Apple TV styled menu. As it turned out, the hack was revealed a bit a too late, as Apple had already patched it then in the 6.0 update. You can read more about the hack here. After a long research, Schuetz has finally found a way to make ‘Add Site’ work under Apple TV 6.x (details below), what made him wonder: Is this a prelude to wider availability of Apple TV app development?
Tim Cook shed some light on the phenomenal growth of Apple TV at the stockholders meeting held last Friday. According to the stats provided by him, Apple grossed over $1 billion last year just from the set-top box sales and with our superior math skills, that turns out to be 10 million devices. That is double the sales in 2012 and quadruple that in 2011. And talking about a device showing such a geometric growth, Tim Cook has accurately said, ‘It is getting more difficult to call it a hobby these days’.
According to a new report from Bloomberg, Apple is planning to announce a new Apple TV model in April. Citing sources “with knowledge of the matter”, Bloomberg also claims that Apple is aiming to have the device available for sale by the Christmas holidays and that it is working with Time Warner Cable and “other potential partners” to add video content.
Rumors on the Apple TV 4 has been pouring in from all ends of the virtual net, lately. The baseline speculations hit a spike couple of weeks back when iLounge learned from a reliable source that the next Apple TV will support native gaming. It was reported to come with a revamped iOS-based firmware and an build-in Apple TV App Store. We were also told that a Bluetooth controller is in the works and predicted Apple TV 4 to be in shelves as early as March.
Till a couple of days back, finding Apple TV‘s product page on Apple.com was a bit difficult thanks to its mysterious location in the Accessories section for iPods. Generally I used to resort on Google to find it rather than taking the pain in browsing through the website. However, that shouldn’t be a problem from now on, as Apple TV has been promoted to occupy one of the tabs besides Mac, iPhone, iPod and iPad at the Apple online store. In addition, Apple TV now has its own pages for accessories, community and refurbishes.