Jony Ive – to the world he is Apple’s Senior Vice President, Design, reporting directly to Apple CEO Tim Cook. He is the leading technology innovator of the world, a whiz who has for decades been the head of the world’s best design team and whom Steve Jobs called his “spiritual partner.” However, little is known of Jonathan Ive’s true story and his rise to Apple’s chief innovator. Leander Kahney’s newest book, entitled Jony Ive: The Genius Behind Apple’s Greatest Products, has changed this and demystified the creative genius.

The biography, written by bestselling author of Inside Steve’s Brain, Leander Kahney, Cult of Mac editor-in-chief, captures the creative mind behind the most celebrated designer in the world quite vividly, spanning from his early childhood in the UK through his days as a student with dyslexia at an English Art school, to his journey as a technology designer whose insights have changed the entire world.

The book reveals not just the great mind that is Sir Jonathan Ive, but also some of the most guarded secrets of Apple. The unique insights that Leander Kahney has included about the ultra-secret Apple design studio are going to change every reader’s perception of the role design plays within Apple. As a matter of fact, Leander has provided the most detailed account there is of the development of the Apple products that came to be icons of modern world technology: iMac, iPod, iPhone, and iPad.

Jony Ive: The Genius Behind Apple’s Greatest Products is published by Penguin Portfolio and is available now through Amazon and Apple’s iBook Store.

Here’s the official book trailer:

Originally published on What’s On iPhone.