A little earlier, in June, Netflix had announced that they will be introducing a new ‘Profile’ features on its Apple TV app. Though it was available for some users as a beta, the final public release was stated to be by the end of August.

Why postpone when you can do it now? Netflix has already started rolling out the profiles for some users. If you haven’t found it yet, don’t worry. It will be there soon.

The new feature will allow different members of the family or sharers of a subscription to have their own personalised profiles. Individual history and ratings are stored in your account and you’ll get recommendations based on your interests. Those who have bought DVDs under the iTunes account ID will already have your history waiting in your profile. Each accounts can have varying parental control settings also. Overall, seems to be a neat feature.

But the initial release has some limitations too. Currently, you cannot edit your profiles or add interests. But the next update will include these and also will be integrated with Social Networks, which will hopefully help increase Netflix’s overall revenue.

Whatever the intentions may be, we think it is a step in the right direction. So, did any of you get your hands on this feature? What do you think?