Thanks to the latest courtroom war between Apple and Samsung, a lot of private mails and documents shared between Steve Jobs and his top employees has be made public. iPhone for normal people, Samsung’s marketing strategy, and a Holy war with Google are some of the most discussed ones. But what is significant for us Apple TV lovers is this excerpt from a mail Jobs sent in 2010 regarding the Apple TV 2.
In the current incarnation of the Apple TV, Apple has created an install base of tens of millions of incredibly powerful devices, essentially a stealth army of living room soldiers awaiting orders. Here are some ways Apple could leverage the existing devices to transform the living room experience, without trying to sell a 40” or larger TV set.