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Apple Events channel has just appeared on the Apple TV main menu ahead of today’s Spring Forward Apple event.

Live streaming will be available on a second- and third-generation Apple TV with software 6.2 or later.

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apple-tv-4

For the past half a year, rumors had been continuously pointing towards a March, 2015 launch of the much awaited Apple TV 4. And when the Spring Forward event was announced to be held on March 9th, many of us hoped the revolutionary new Apple TV to be Tim Cook’s One more thing for this event.

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International Business Time reports that HBO is in talks with Apple to make Apple TV one of launch partners for a new standalone HBO Now streaming service which is set to debut in April.

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Apple announced on its website that it will live stream March 9th event through a dedicated channel on Apple TV.

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There is no doubt Apple will release a new Apple TV model sooner or later, the only question is when. According to Piper Jaffray analyst Gene Munster, the Apple TV 4 could be launched this fall:

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Apple working on its own web TV service

by tomek on February 5, 2015

apple-web-pay-tv-service

Citing “industry executives”, Recode is reporting that Apple is in talks with TV programmers about launching its own “over the top pay-TV service”, similar to Dish’s Sling TV and Sony’s new Web TV service.

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