apple tv set

4k-Ultra-HD-apple-tvDigitimes, a site that has a hit-or-miss track record when it comes to Apple rumors, reports that Apple is continuing to develop a TV that is likely to sport an Ultra HD 4K display (3840 x 2160). According to the sources, a standalone Apple TV set could launch by the end of this year, but it is more likely that Apple decides to unveil it in early 2014.

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Is Apple buying luxury TV maker Loewe?

by umOuch on February 14, 2013

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Almost a year ago AppleInsider broke the story that Apple was in talks to buy out the German television and electronics manufacturer Loewe. Well, nothing came of the story last time, but now AppleInsider is at it again, reporting that the German company saw its shares jump up considerably after these rumors arose again on Wednesday, in German markets. You may have noticed our article discussing the Media Event Apple has set for March to discuss the television (whatever that means), perhaps this story has something to do with it all. Enticed yet?
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appletvIt would seem that the speculation regarding Apple’s plans of making a bigger splash into the television market may soon come to a head proving once and for all if there is a new Apple TV in the making. According to the analyst Peter Misek, Apple has a “media event” scheduled for this March to discuss something related to television. This event will be coming prior to relaunch of its new, FCC revealed, Apple TV, so what exactly could it be? According to reports from Apple Insider, Misek wrote in a report, issued to clients, stating that:

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atv-dreamsApple has always treated Apple TV as a “hobby” device. The original silver Apple TV, the second and third-generation hockey pucks – these are really great devices, but, undoubtedly, they are not as “magical and revolutionary” as were iPods, iPhones and iPads.

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It seems rare, these days, that Apple could surprise people when it comes to products, especially in the area of television. With all the talk surrounding Apple TVs, Apple’s potential HDTV, and Apple’s standings in the content arena, it is interesting to see that Apple has released a new Apple TV, model A1469, to the FCC yesterday. Though there is no immense news released in this filing, it is exciting to have a confirmation that Apple is still working on TV solutions, an area of its “intense interest.” The industry has been waiting on bated breath to discover what is next for Apple in this area. Perhaps, Apple is getting ready to tell us.

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Are Google TVs, Android Set-Top Boxes, Roku hardware, and Western Digital HD TV devices hurting the Apple TV business, or its market penetration? It would appear not! Tim Cook, and by extension Apple Inc., announced during it’s annual earnings call that they had sold over 2 million Apple TV’s during their first fiscal quarter of 2013. This, for those not keeping track, is a 60% increase from the same time last year. It’s an interesting number considering the facts that the latest Apple TV (3rd Generation) is still without a jailbreak and that there are literally hundreds of other options on the market this year.
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