Apple has just sent out invitations for its next special event on September 9th. The event will be held at the Bill Graham Civic Auditorium in San Francisco at 10:00 am. It is widely expected that the new Apple TV model will be announced during the event.

The tagline this year reads: “Hey Siri, give us a hint,” which may point to Siri-controlled Apple TV.

Apple will be live streaming the event on the web for Mac, iPhone, iPad, PC and Apple TV users. Streaming via Apple TV requires a second- or third-generation Apple TV with software 6.2 or later.


Apple TV 4 is expected to be slimmer than the current-generation model and feature Apple’s A8 chip, a new, “drastically improved” remote with touchpad, more on-board storage, an improved operating system with support for Siri voice control and a long-awaited App Store.

9to5Mac’s Mark Gurman has recently provided more details about the forth generation Apple TV:

  • Apple TV 4 will be the first model to run a full-blown iOS core and it will run a TV-optimized version of iOS 9;
  • it will look like the prior Apple TV, but will be slimmer and slightly wider;
  • the new remote control will not only include touch-based input but also gesture support. Perhaps it will also feature Force Touch technology;
  • Apple is planning to include a support for a system-wide search on the new Apple TV (just like the Proactive search on iOS 9);
  • as for the Apple TV apps, Apple has fosuced on video-centric applications, “which would allow media companies to release new channels on the Apple TV on their own schedule”;
  • the new Apple TV will include a refreshed, more iOS-like interface;
  • it appears that Apple’s long-rumored online TV service won’t launch until at least next year.

More about Apple TV 4:


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