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TV4 Play on Apple TV in Sweden

Major network TV4 landed on the Apple TV in Sweden yesterday, becoming the first Scandinavian content provider to launch on Apple set-top box. Apple TV users in Sweden can now access TV4 Group’s TV4 Play service that gives viewers direct access to a wide range of TV4 content including live broadcasting and on-demand content.

With ‘TV4 Play’ on Apple TV, full episodes of current TV4 Group shows are available to watch for up to 7 days after their original air date. ‘TV4 Play Premium’ subscribers in Sweden can access an extensive library of additional content with most current and previously aired episodes available for a longer time period.

The ‘TV4 Play’ experience on Apple TV also includes:

  • play queue support
  • easy access to a personalised list of favourite shows
  • a “resume play” option allowing viewers to pick up watching an episode right where they left off

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Selected shows are available in HD only through ‘TV4 Play’ on Apple TV, with the number of available HD shows expected to “increase rapidly” over the coming months.

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