NCAA announced that it will allow direct access to all the March Madness 2016 games across more platforms than ever before, including the new Apple TV. NCAA March Madness Live app will be available on the Apple TV App Store this Thursday, in time for the playoffs, which kick off March 15.

The app will come with an exclusive Apple TV feature that lets users watch two games simultaneously via a split screen. You’ll need to be a paying TV subscriber to use this feature.

Pay-tv subscribers will also have unlimited live streaming coverage and on-the-go access throughout the entire championship. NCAA March Madness Live will offer a temporary preview period giving users access to live game streaming before login is required.

Additional content will include “excitement” alerts for big moments throughout the tournament, as well as fan-favorite features including live game scoring, the official bracket and real-time game alerts for their favorite school. Fans will also have direct access to live radio broadcasts.

New for the 2016 NCAA March Madness Live:

  • Platform expansion – This year’s product will expand to 12 platforms – more than ever before –including desktop, Amazon Fire tablets, Amazon Fire TV, iPhone, iPad, Android handset, Android tablet, Windows handset, Windows desktop, Apple TV, Apple Watch, Roku players and Roku TV models.  Exclusively for NCAA March Madness Live, fans watching via Apple TV can enjoy two live games at once with the Split Screen feature.
  • GameCenter – The epicenter of NCAA March Madness Live has been re-engineered to provide fans with an immersive live video experience featuring improved navigation, Google Cast and Airplay support and more curated social content from the Coke Zero™ NCAA March Madness Social arena.
  • Video on Demand – This year’s enhanced video on demand capabilities allows fans to access classic tournament moments, match-up analysis, game previews, top plays, featured videos and more.
  • Capital One NCAA March Madness Bracket Challenge – This year, the official bracket game of March Madness – available via desktop, smartphones and tablets – is upgrading with new game features and more tools to help fans make their bracket picks as well as a chance to enter into a sweepstakes to attend the 2017 Final Four® in Phoenix.  In addition, this is the only bracket game to integrate access to the live video stream of every match-up during the tournament.

For the NCAA Final Four National Semifinals on Saturday, April 2, from Houston, NCAA March Madness Live will provide three distinct live video streams of both games to provide unprecedented viewing options for fans – live streaming of the traditional game coverage provided on TBS, along with “Team Stream by Bleacher Report” coverage or team-specific presentations offered via TNT and truTV.  This year’s NCAA Tournament will include the National Championship airing on TBS, the first time the championship has ever been televised on cable television.

Search for “NCAA March Madness Live” on your Apple TV on Thursday download the app.


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