Speaking at a breakfast hosted by The Wall Street Journal, Sony CEO Howard Stringer said the company is working on a “different type of TV” to re-energize the television market. Hi didn’t give any details on what Sony is developing but said “there’s a tremendous amount of R&D going into a different kind of TV set”. Stringer also said that he has “no doubt” that Steve Jobs was developing an Apple TV set. “That’s what we’re all looking for”, he noted.
This week in “Apple TV News from the Web”:
1. Steve and the TV puzzle
2. Apple is already building prototype TV sets
3. The Apple iTV gets mocked up
4. Hulu Plus coming to Apple TV
5. Apple TV and Siri
Welcome to the second edition of Apple TV News from the Web! In this issue we have a mix of Apple design history and present, mixed with more Jobs’ related news. After all, it’s only a week after his resignation. In case you missed, you can read the first issue here.
1. The Apple Logo
2. Kicking in, Steve Jobs
3. The Mighty Jonathan
4. Pricing, Pricing
Whether Steve Jobs was bluffing at D8 conference when he said he didn’t have any idea how to succeed in today’s television market or not, one thing is for sure now: there was no word on any new set-top box (or platform) by Apple at Jobs yesterday’s WWDC10 keynote. But here comes Jason Calacanis, Mahalo founder & CEO, bringing hope to our wounded hearts once again. He says Jobs is “an excellent liar” and he claims that Steve will be doing a new television soon, so that we can expect next Apple TV coming to our living rooms by the next Christmas. Watch the interview with Calacanis and tell us in comments whether a) you absolutely love Jason because he reminds you that there is always a HOPE, b) you think “htf does he know what’s in Jobs’ brilliant, A4-powered head?!,” or c) you are just bored to death with all these next-apple-tv rumors and you will never ever read this blog again if we mention a single rumor once again.
Steve Jobs was on stage at the D8 conference and he shared with us some of his thoughts on the television market. Well, taking his words literally and assuming that Steve honestly shared ALL of his most important thoughts on the TV market, we’d say there will be no new Apple TV coming at WWDC 2010. We’d also say that nowadays Apple has no idea on how to succeed in the television market.
Listen to Jobs:
The problem with innovation in the television industry is the go-to-market strategy. The television industry fundamentally has a subsidized business model that gives everybody set-top box for free, or for $10 a month and that pretty much squashes any opportunity for innovation, because nobody is willing to buy a set-top box. Ask TiVo, ask ReplayTV, ask Roku, ask Vudu, ask us, ask Google in few months. Sony tried as well. Panasonic tried. A lot of people tried. They all failed.