aTV Flash, a great Apple TV enhancement that turns your device into powerful streaming media center for your living room has just been upgraded to version 4.2 that brings Last.fm and many more amazing features to your atv. On this occasion, in cooperation with FireCore, we’are giving away 5 licenses of this amazing software.
Remember that little shiny box called Apple TV buried deep in your closet since the announcement of the NEW Apple TV? You may now want to dig it back up: FireCore team didn’t waste time wondering whether the new device will be hackable/jailbreakable or not and how and today released new update to their fantastic old atv enhancement – aTV Flash.
The 4.2 version brings Last.fm to your old Apple TV. “Last.fm for AppleTV is a new, rich, visually engaging way to experience your favorite music like never before. It provides access to Last.fm radio, artist bios, artist slideshows and allows you to ‘scrobble’ plays (including plays from the built-in music player) back to your Last.fm account,” FireCore said on their blog.
“We’ve sold a lot of them but it’s never been huge hit,” Jobs said last week. How could we not agree: Apple TV wasn’t a game changer for the living room. But hey, there are hundreds thousands of users completely satisfied with the existing ATV (according to the analysts, Apple might have sold 3 million Apple TV devices worldwide) and most of them never even thought of hacking this mysterious box! That’s why here at Apple TV Hacks, we think Steve has figured it out very well: what the average customer wants from his/her HDTV in the living room is to play latest movies, popular TV shows, family vacation photo slideshow and maybe some music from time to time. We, geeks, need more, that’s obvious, and that’s why we are so disappointed with the new device. The only thing we can do now is to try to squeeze as much as we can out of this hockey puck when we put our hands on it sometime at the end of September.
But before that happens, let’s focus on what we know about the second generation Apple TV so far.
There have already been some great shots, some howlers, some nice Dutch supporters, and even some North Korean “fans”, but the best of the show is yet to come. And there is finally a way to watch all the games live (!) on your Apple TV: World Cup 2010 app has arrived to Boxee. Find it in the app library, fire up and enjoy. Thanks Univision, thanks Boxee! Sadly, for those of you who don’t live somewhere between the RFK Memorial Stadium and the Home Depot Center, it is US only.
Whether Steve Jobs was bluffing at D8 conference when he said he didn’t have any idea how to succeed in today’s television market or not, one thing is for sure now: there was no word on any new set-top box (or platform) by Apple at Jobs yesterday’s WWDC10 keynote. But here comes Jason Calacanis, Mahalo founder & CEO, bringing hope to our wounded hearts once again. He says Jobs is “an excellent liar” and he claims that Steve will be doing a new television soon, so that we can expect next Apple TV coming to our living rooms by the next Christmas. Watch the interview with Calacanis and tell us in comments whether a) you absolutely love Jason because he reminds you that there is always a HOPE, b) you think “htf does he know what’s in Jobs’ brilliant, A4-powered head?!,” or c) you are just bored to death with all these next-apple-tv rumors and you will never ever read this blog again if we mention a single rumor once again.
Steve Jobs was on stage at the D8 conference and he shared with us some of his thoughts on the television market. Well, taking his words literally and assuming that Steve honestly shared ALL of his most important thoughts on the TV market, we’d say there will be no new Apple TV coming at WWDC 2010. We’d also say that nowadays Apple has no idea on how to succeed in the television market.
Listen to Jobs:
The problem with innovation in the television industry is the go-to-market strategy. The television industry fundamentally has a subsidized business model that gives everybody set-top box for free, or for $10 a month and that pretty much squashes any opportunity for innovation, because nobody is willing to buy a set-top box. Ask TiVo, ask ReplayTV, ask Roku, ask Vudu, ask us, ask Google in few months. Sony tried as well. Panasonic tried. A lot of people tried. They all failed.