AppleTVHacks recently pondered when we might see some Apple TV plugin goodness from Apple itself. Well, Apple have now confirmed that they plan to do exactly that.

Apple’s CFO, Peter Oppenheimer, said yesterday in a call with financial analysts, “… we plan to periodically provide new software features and enhancements, at no charge, to our Apple TV customers.”

There is no word on when we might see the first such additions, what exactly they’ll entail, and whether there will be any interface for selecting which new features you get. However, it is certainly an exciting first step and we are looking forward to seeing what these updates provide.