We all know that Apple’s HDTV is set to revolutionize the TV industry, but what about the content industry? Would the idea of an Apple TV set with Siri, FaceTime, and Airplay, an iSight Camera, along with the look and feel of an Apple product not be enough for you to want to buy one? I would say yes, as would a few others, I assume. I found myself arguing with a friend about the idea that Apple could not release anything until it got its content partnerships worked out. I, personally, could not disagree more. I would think Apple would be prone to releasing a fantastic television set that revolutionizes the TV hardware/software industry and not even worry about the content right away.
The fact that Steve Jobs has no trust in set-top box as a device that could revolutionize the TV market makes many people think Apple may decide to build televisions. Well, that may be a reality soon as DailyTech reports that Apple “is teaming up with a major OEM to sell iOS-powered, Apple-branded displays.”
According to the former Apple executive who anonymously spoke to DailyTech, Apple plans to bundle Apple TV and iTunes inside physical television sets. The source claims that Apple is teaming up with a major supplier (Samsung?) to provide the physical televisions, which will be rebranded as Apple television sets. The source believed a fall launch was in order, but the product could launch as late as next year.