ITV has launched a new update of its ITV Player app for the iPhone and iPad, which will let users not only watch its stations live for the first time (ITV1 and ITV2 channels), it also has been updated to AirPlay directly to your Apple TV 2 or Apple TV 3.
We all know that Apple’s HDTV is set to revolutionize the TV industry, but what about the content industry? Would the idea of an Apple TV set with Siri, FaceTime, and Airplay, an iSight Camera, along with the look and feel of an Apple product not be enough for you to want to buy one? I would say yes, as would a few others, I assume. I found myself arguing with a friend about the idea that Apple could not release anything until it got its content partnerships worked out. I, personally, could not disagree more. I would think Apple would be prone to releasing a fantastic television set that revolutionizes the TV hardware/software industry and not even worry about the content right away.
FireCore has released an update to their aTV Flash (black) for Apple TV 2. aTV Flash (black) 1.6 adds integrated subtitle downloads (courtesy of OpenSubtitles.org), support for purchased iTunes content, expanded codec support, refined video playback, improved networking, Wake-on-Lan (WOL), additional translations and a bunch of other improvements and bug fixes.
Tim Cook took the stage at the D10 conference this year to discuss Apple Inc., iOS, Samsung, lawsuits, patents, Steve Jobs, and the almighty Apple TV. The new head of Apple made one thing abundantly clear; the Apple TV is no longer a “hobby” project: ”This is an area of intense interest for us,” Cook said, referring to the TV business. We’re going to keep pulling this string and see where it takes us.”