Apple iTV
Apple iTV

Apple may introduce a television product called the iTV, Bloomberg reports, citing Jefferies & Co. analyst Peter Misek. In a note to clients, Misek wrote that Apple may want to use user-generated video from customers who use iPads and iPhones as recorders, which would give the company “the ability to leverage content into a YouTube-like model.”

According to Misek, Apple may buy access to exclusive and non-exclusive programs, possibly through a partnership with carriers such as AT&T and Verizon. Jefferies & Co. analyst believes that “lower margins and higher risks” are likely to drive away Apple from creating its own content.

Apple TV Hacks Best of 2011

Last week, Piper Jaffray analyst Gene Munster wrote a note to clients claiming that the prototypes of an Apple Television are in the works.

[via Bloomberg; image by Guilherme M. Schasiepen]

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