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apple itv Jefferies: Apple may introduce television called iTV

Apple may introduce a television product called the iTV, Bloomberg reports, citing Jefferies & Co. analyst Peter Misek. In a note to clients, Misek wrote that Apple may want to use user-generated video from customers who use iPads and iPhones as recorders, which would give the company “the ability to leverage content into a YouTube-like model.”

According to Misek, Apple may buy access to exclusive and non-exclusive programs, possibly through a partnership with carriers such as AT&T and Verizon. Jefferies & Co. analyst believes that “lower margins and higher risks” are likely to drive away Apple from creating its own content.

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