Tim Cook shed some light on the phenomenal growth of Apple TV at the stockholders meeting held last Friday. According to the stats provided by him, Apple grossed over $1 billion last year just from the set-top box sales and with our superior math skills, that turns out to be 10 million devices. That is double the sales in 2012 and quadruple that in 2011. And talking about a device showing such a geometric growth, Tim Cook has accurately said, ‘It is getting more difficult to call it a hobby these days’.
At the AllThingsD D11 Conference held in southern California on Tuesday, Apple’s CEO Tim Cook revealed that the company had sold more than 13 million Apple TVs, and about half the number were sold in the past year. This numbers are actually amazing, especially for a product that Apple has put little marketing effort into.
During yesterday’s Q3 earnings call Apple CEO Tim Cook announced that the company sold 1.3M Apple TVs in Q3 2012, up more than 170% year over year, that totals at 4M units so far this fiscal year and 6.8M since Apple began selling the iOS-based, $99 model (Apple TV 2 and Apple TV 3). Tim Cook called these numbers “pretty incredible.”
Tim Cook took the stage at the D10 conference this year to discuss Apple Inc., iOS, Samsung, lawsuits, patents, Steve Jobs, and the almighty Apple TV. The new head of Apple made one thing abundantly clear; the Apple TV is no longer a “hobby” project: ”This is an area of intense interest for us,” Cook said, referring to the TV business. We’re going to keep pulling this string and see where it takes us.”