During yesterday’s Q3 earnings call Apple CEO Tim Cook announced that the company sold 1.3M Apple TVs in Q3 2012, up more than 170% year over year, that totals at 4M units so far this fiscal year and 6.8M since Apple began selling the iOS-based, $99 model (Apple TV 2 and Apple TV 3). Tim Cook called these numbers “pretty incredible.”
Tim Cook took the stage at the D10 conference this year to discuss Apple Inc., iOS, Samsung, lawsuits, patents, Steve Jobs, and the almighty Apple TV. The new head of Apple made one thing abundantly clear; the Apple TV is no longer a “hobby” project: ”This is an area of intense interest for us,” Cook said, referring to the TV business. We’re going to keep pulling this string and see where it takes us.”
It was reported last week, by AppleInsider and the guys over at Cult of Mac, that the Apple CEO Tim Cook was spotted at Valve’s headquarters located in Bellevue, Washington. You may recognize Valve for their gaming platform Steam, and their work in creating games such as Half-Life, Team Fortress and the wildly successful Portal.
It is far too easy, and fun, to begin speculating at what this could mean. We all know that Tim Cook doesn’t spend his time visiting companies like this for no reason. So what could it mean? For me, it seems like a perfect fit. Get involved with a company to that already has a digital gaming platform integrated for mac, PC and platform games alike.
Apple has sold record 1.4 million Apple TVs during the last holiday quarter but, interestingly, the company didn’t reveal this figures in yesterday’s press release in which it proudly details record-breaking sales of iPhones, iPads and Macs. The record figures for Apple TV were revealed during the Q1 2012 earnings live call: asked about Apple’s strategy for the living room, Tim Cook, Apple’s CEO, said “the Apple TV product is dealing very well,” and he gave the numbers: in the last fiscal year – ended in September 2011 – Apple sold 2.8 mln Apple TVs, and in December quarter – record 1.4 mln units.