Both Amazon and Best Buy are now selling the Apple TV 2 for $89, $10 lower than the original price. Amazon also added “2010” label next to the product name, suggesting there will be 2011 or 2012 model coming soon. When? According to AppleInsider, the price drop doesn’t suggest an imminent release of an updated model “as it is likely too late in the holiday season for Apple to launch a new product. The last time the company released new hardware in November was the Core 2 Duo MacBook in 2006.” However, TechCrunch’s Matt Burns believes that the new Apple TV may be released in the coming days: “The holiday spending spree is in full effect and Apple isn’t one to ignore shopping trends. If it’s not out soon, the next version probably wouldn’t be released until 2012,” he says.
Speaking at a breakfast hosted by The Wall Street Journal, Sony CEO Howard Stringer said the company is working on a “different type of TV” to re-energize the television market. Hi didn’t give any details on what Sony is developing but said “there’s a tremendous amount of R&D going into a different kind of TV set”. Stringer also said that he has “no doubt” that Steve Jobs was developing an Apple TV set. “That’s what we’re all looking for”, he noted.
This week in “Apple TV News from the Web”:
1. Steve and the TV puzzle
2. Apple is already building prototype TV sets
3. The Apple iTV gets mocked up
4. Hulu Plus coming to Apple TV
5. Apple TV and Siri
Deep inside the iOS 5 file system 9to5Mac has found an evidence for a next-generation Apple TV being in the works – a reference to ‘Apple TV 3,1’ (current model is listed as 2,1). According to 9to5Mac, the number changing from 2 to 3 should signify a major upgrade. What changes can we expect? Most likely, the device will get a dual-core A5 processor that would open door to true 1080p. In July AppleInsider reported that Apple may be preparing to begin supporting 1080p movies in its iTunes Store later this year. True 1080p would be a nice update for iPhone 4S owners since the device allows to shoot 1080p videos and then stream it to Apple TV via AirPlay. Games mirrored in 1080p, like Real Racing 2 HD, would also be awesome. The current Apple TV’s A4 processor only allows 720p playback.