How Apple is fixing what’s wrong with console gaming today

by Jeff Guilfoyle on September 11, 2015


Apple announced the New Apple TV yesterday, showcasing Siri, the App Store, and a new remote. All of this was overdue, necessary, rumored, even expected. But the real story is in what comes next.

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Improving Apple TV

In the current incarnation of the Apple TV, Apple has created an install base of tens of millions of incredibly powerful devices, essentially a stealth army of living room soldiers awaiting orders. Here are some ways Apple could leverage the existing devices to transform the living room experience, without trying to sell a 40” or larger TV set.

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Opinion: Where is Apple taking the TV in 2014?

by Jeff Guilfoyle on January 28, 2014


Yesterday Apple released their 2013 Q4 numbers and spoiler alert – they sold a lot of stuff. Specifically, they sold a lot of iPhones, iPads, iPods, Macs, and iTunes content, providing specific sales numbers for each of these categories. What wasn’t detailed is how many Apple TV’s were sold.

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