Apple announced the New Apple TV yesterday, showcasing Siri, the App Store, and a new remote. All of this was overdue, necessary, rumored, even expected. But the real story is in what comes next.
In the current incarnation of the Apple TV, Apple has created an install base of tens of millions of incredibly powerful devices, essentially a stealth army of living room soldiers awaiting orders. Here are some ways Apple could leverage the existing devices to transform the living room experience, without trying to sell a 40” or larger TV set.
Yesterday Apple released their 2013 Q4 numbers and spoiler alert – they sold a lot of stuff. Specifically, they sold a lot of iPhones, iPads, iPods, Macs, and iTunes content, providing specific sales numbers for each of these categories. What wasn’t detailed is how many Apple TV’s were sold.