Now TV is Sky’s internet broadcasting service, available exclusively in the United Kingdom. Already available in over 50 different devices, the ‘complete Now TV channel’ finally makes its way to Apple TV.
Apple is adding more and more content to the Apple TV: starting today, Apple TV users in the UK can access NOW TV’s Sky Sports. For £9.99, the Sky Sports Day Pass gives users instant access on their TV to all six Sky Sports channels. The pass activates immediately upon purchase and is billed directly to the iTunes account.