Last night, Eddy Cue and Jimmy Iovine were interviewed at the Code Conference post the announcement of Beats acquisition by Apple. Among a million other things, Apple TV popped up in between and Cue had more than a few words to say.
new apple tv
The WWDC 2014 is scheduled to be held a month from now in San Francisco and as usual, we’re in the dark as to what Apple is planning to show off. However, 9to5Mac seems to have caught with some sources with knowledge of the plans and brings the first glimpse of what we can expect. Though iOS 8 and OS X 10.10 would take the major flash, Apple TV is also on the agenda.
Apple has been long rumored to be in talks with Time Warner Cable for a deal regarding streaming of their cable content. Instead of talking directly with individual channels and content owners for copyrights, a partnership with Time Warner was supposed to streamline the process, and sounded sensible too. In the light of recent events, is Apple closer or further from that deal?
Over the weekend, the WSJ reported that Apple and Comcast are working on a deal to streamline the use of Apple TV to Comcast users, where Comcast would provide the bandwidth to the device via a different ‘channel’, allowing the Apple TV content to be protected from the buffering and quality issues that plague other video services relying on the public internet. This is in sharp contrast to the recent Netflix-Comcast deal, whereby Netflix is directly paying Comcast for bandwidth to Comcast’s customer base.
There are three fundamental issues that come into play with delivering cable television to the home, and this type of arrangement between Apple and Comcast could end up being mutually beneficial in each of these areas.