Amazon has finally released their home TV set-top device, the Fire TV. With the same price and a similar form factor to the Apple TV, Amazon has joined Roku in their fight for the living room. But how does their offering stack up, and should Apple be worried?
new apple tv
Over the weekend, the WSJ reported that Apple and Comcast are working on a deal to streamline the use of Apple TV to Comcast users, where Comcast would provide the bandwidth to the device via a different ‘channel’, allowing the Apple TV content to be protected from the buffering and quality issues that plague other video services relying on the public internet. This is in sharp contrast to the recent Netflix-Comcast deal, whereby Netflix is directly paying Comcast for bandwidth to Comcast’s customer base.
There are three fundamental issues that come into play with delivering cable television to the home, and this type of arrangement between Apple and Comcast could end up being mutually beneficial in each of these areas.
Together with a German tech blog Curved.de, Martin Hajek, a popular 3D designer, has worked out a concept design of a next Apple set-top box – an Apple TV touch, on which we reported a few days back. The highlight of this concept was a new, completely redesigned touch-based remote. Leter on, Hajek added a new, different concept of a remote – he turned it into a “true gaming controller”. This is how it might look like.
While the internet was churning out regular rumors on the Apple TV 4, Curved was busy re-imagining how the same would look like. And according to them, though the set-top box as such has achieved an aesthetically pleasing look, the remote would be the major highlight of the next Apple TV.
In the current incarnation of the Apple TV, Apple has created an install base of tens of millions of incredibly powerful devices, essentially a stealth army of living room soldiers awaiting orders. Here are some ways Apple could leverage the existing devices to transform the living room experience, without trying to sell a 40” or larger TV set.