It would seem that the speculation regarding Apple’s plans of making a bigger splash into the television market may soon come to a head proving once and for all if there is a new Apple TV in the making. According to the analyst Peter Misek, Apple has a “media event” scheduled for this March to discuss something related to television. This event will be coming prior to relaunch of its new, FCC revealed, Apple TV, so what exactly could it be? According to reports from Apple Insider, Misek wrote in a report, issued to clients, stating that:
There is an ever growing number of people eagerly awaiting the news of an Apple HDTV release. The Apple TV set, we believe, is the product that Apple is working on to help them in the process of taking over the worlds living rooms. Though there are many who doubt that Apple will ever make this leap, Apple fans, and investors alike, are following this story with great interest. Thanks to the folks over at CNN NEWS, we were able to get some information found in a note to clients, Morgan Stanley’s Katy Huberty, issued Tuesday about what she calls “iTV.” Note the difference between an iTV (a TV set) and an Apple TV (current set-top box).
During yesterday’s Q3 earnings call Apple CEO Tim Cook announced that the company sold 1.3M Apple TVs in Q3 2012, up more than 170% year over year, that totals at 4M units so far this fiscal year and 6.8M since Apple began selling the iOS-based, $99 model (Apple TV 2 and Apple TV 3). Tim Cook called these numbers “pretty incredible.”
The industry has been buzzing for months now about the hotly-anticipated Apple TV set. But according to the experts at Stuff, when it does finally hit the market, it may start as a US-only release. Apple surely doesn’t want to leave its international fans in the lurch, but with the massive work involved in content rights, it could simply be a necessary step before a wider release.
“The mythical Apple television set that everyone talks about is already here,” said Jeremy Allaire, CEO of Brightcove, in an interview with The Verge. Brightcove, a provider of cloud content services, has just unveiled the App Cloud Dual-Screen Solution for Apple TV. The new solution enables media publishers to develop apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV while displaying synchronized content on the iPad or iPhone.
It would appear as though Apple’s HDTV is set to be constructed by Foxconn, using Sharp components. Sharp, the electronics giant, has been in a process of being greatly invested in by Foxconn over the past year or two and it would seem that these steps are in preparation for the new Apple set top television. According to the folks over at AppleInsider: