It wasn’t too long ago when we heard from Steve that he had NO IDEA on how to succeed in the television market. Any chance it has just changed? Apple’s special event is set for September 1^st and what the world expects to be unveiled in San Francisco that day is an updated, upgraded, renamed, rebuilt, rethought, revamped, refreshed or completely new, long-romored, long-awaited, magic, revolutionary, shiny — Ladies and Gentleman — the new Apple TV. Well, maybe not the whole world, there are those skeptics who ask if Apple is really going to announce a TV gadget at an event with a guitar on the invitation. Pessimists aside, now, when everyone on this planet seems to have its own opinion on what is going to happen on Wednesday and when every little website in the cyberspace has its own rumor on the next Apple’s TV device, let’s sum up the most important ones. Here is a comprehensive list of what has been lately said about the new Apple TV.

General

• Engadget: new Apple TV called iTV: $99, A4 CPU, iOS, 16GB of flash storage, cloud-based storage, new iTunes streaming services, AppStore, no 1080p, quite small device with a scarce amount of ports (only the power socket and video out), “an iPhone without a screen”
• DigiTimes: “Apple is set to launch a new Apple TV using AMD’s Fusion solution and will not include a hard drive. The new device will adopt a user interface similar to the iPhone with support for social networking websites, network multimedia and the App Store.
• Kevin Rose: “From what I hear we should expect to see the iTV launch in September”
• Jason D. O’Grady on ZDNet: “iTV would no longer be a hard drive based setop box, but rather a live streaming device. Think of it as a combo iPad docking station and Airport Express with an HDMI port out the back.”
• AppleInsider via Shaw Wu of Kaufman Bros.: “The biggest potential change to the forthcoming Apple TV refresh is the move to an ARM architecture processor running the same iOS software that powers the iPhone, iPod touch and iPad. (…) The new Apple TV will have access to the App Store.”
• Gene Munster: Apple could offer an $1,800 to $2,000 “all-in-one Apple television solution that would replace the current amalgam of set-top boxes, Blu-ray players, PVRs, cables, game consoles and TVs in a typical home.
• Bloomberg: “Steve Jobs will rather focus on the ability for customers to watch TV shows and movies on their iPads, iPhones, and iPod Touches, says a person familiar with the plan. The company will announce that customers can rent many TV shows for 99 cents.”

Name

• Engadget: Apple will be officially changing the name of the device to iTV (that was the name of the Apple TV when it was originally announced by the company)
• AllNewsMac: Lawyers looking into Apple TV name change as ‘iTV’ is already taken

Hardware

• Engadget: A4 CPU, no hard drive, 16GB of flash storage, only 720p support, only the power socket and video out ports
• DigiTimes: AMD’s Fusion CPU, no hard drive

Storage

• Engadget: cloud-based storage, Time Capsule as an external storage component
• Rose: picture and video sharing feature powered by MobileMe

OS

• Engadget: iOS
• Business Insider: How will Apple’s touch based operating system work on a TV screen that will not be touch based?

Content

• Engadget: new iTunes streaming services
• Engadget: iTunes streaming video service coming soon? (“A new Apple iTunes customer survey lists “Titles are available to watch instantly” as a reason you might totally love watching video on the iPad. This could be a big hint that instant streaming is coming quite soon.”)
• Bloomberg: Apple Said to Prepare 99-Cent TV Shows (“Apple is in advanced talks with News Corp. to let iTunes users rent TV shows for 99 cents. Viewers would be able to rent programs from Fox for 48 hours. CBS, NBC and Walt Disney also are in talks about joining the effort.”)
• Rose: Expect to see an iPhone/Pad like marketplace for television applications. Video sharing/streaming/recording apps, interactive news apps, and of course games.
• Rose: a la carte (app) stations “With Apple’s iAds, content producers (eg. ABC/NBC/etc.) can directly monetize and distribute their content. This will eventually destroy the television side of the cable and satellite industry.”
• David Gewirtz on ZDNet: FaceTime could be Apple’s iTV killer app (“You no longer just have little tiny screens talking to little tiny screens — you can have grandma on the couch, talking to Baby Biff in his crib.”)
• Hardmac: Apple working on a new video format (“The ultimate goal for Apple would be to promote this new format to support 4 K video – up to 4096×2160.”)
• Macworld: Apple could let third-parties deliver the video content to the ATV (“So the next Apple TV becomes another iOS device that uses third-party apps. If Netflix or Hulu or ABC or NPR or whoever wants to get its content on the device, it simply makes a compatible app for it.”)
• new media age: Cloud-based iTunes “Apple purchased cloud-based music service Lala last year only to close it, prompting speculation that it will incorporate the online music streaming service into iTunes.”
• Apple Insider: Apple’s potential Web-based iTunes will be ‘social, not streaming’ (“Apple may reveal a “big overhaul” of its iTunes Music Store next week, likely to be a lightweight Web version, but the service will not be updated to allow users to stream their content from the cloud.”)

Controller

• Rose: The iPad will turn into one big badass remote control (“Imagine watching monday night football on the TV while viewing/exploring other camera angles on the iPad.”)
• Jason D. O’Grady on ZDNet: 7-inch iPad like touch device (iTV Pad)
• Venomous Porridge: An iPhone without the screen (“It’s the love child of an iPod touch and a Magic Trackpad. It has the same inertial and gyroscopic motion sensors as the iPhone 4, and the same multitouch surface we’re familiar with. A home button. Bluetooth. No screen.”)
• The Russians Used a Pencil: “Apple would never require a user to have an iPhone / iPad in order to use their Apple TV.” Other options: 1) Apple Remote, 2) Bluetooth Keyboard and Trackpad, 3) Game Controller

Games

• Bloomberg via Shaw Wu of Kaufman Bros.: “Apple TV could be a popular, low-cost game console for people who don’t care about running the most cutting-edge, graphics intensive games.
• Macworld: an iOS Apple TV could take a chunk out of the huge game-console market (“I know more than a few people who’d be happy to spend $200 or so on a system that doesn’t require you to spend $30 to $50 a pop for “family” games that are matched, both in visuals and gameplay, by $1 to $5 games for iOS.”)
• Macworld: “Provide an Apple TV that can play high-resolution games—with surround sound, an HDMI connection, and hardware controllers, yet—and you’ve got a fairly formidable hunk of hardware sitting next to your TV.”

Price

• Engadget: $99
• Jason D. O’Grady on ZDNet: By integrating the existing engineering from the Airport Express and scaling down the iPad technology (no need for Retina display, nor do you need 10 hours of battery life, or even 64 GB of storage) Apple could easily deliver a TV solution for $249.
• Mark Sigal on his blog: The $99 price tag implies one of three paths for Apple TV: 1) Limited Storage, cloud dependency path, 2) getting to $99 via Subsidy, as is the case with iPhone, 3) running on top of the Mac Mini as a $99 software add-on, with the user being able to choose between a $69 Magic Trackpad, a $200 iPod touch, a $99 iPhone or $500 iPad as the controller

Release date

• Rose: September
• Bloomberg: September 1st
• MacDailyNews: “Multiple” sources say that Apple’s busy prepping telesales employees for a new product that will be “huge” or “very big” and coming in “October”
• DigiTimes: Mass production of the device will start in December.”

Other interesting thoughts on Apple TV and IPTV

NYT: In the Living Room, Hooked on Pay TV
CNET: Content kings control the future of IPTV
Associated Press: Apple’s 99-cent TV show idea is no game changer
ZDNet: Apple, Google TV: Does Pay as You Go Make Dollars and Sense?
LA Times: Murdoch may be key to Apple’s plan to offer 99-cent digital rentals of TV shows
Game Theory: How App TV Disrupts the Console Industry

Apple TV Hacks will be providing all the latest news on the new Apple TV/iTV. If it’s coming… Stay tuned!

[images: ZDNet.com, venomousporridge.com, blog.monty.de]

Recently released Remote HD is an iPad/iPhone/iPod touch universal and powerful application that gives you complete access to your AppleTV, Mac or PC. It works like an Apple Remote, but it can do a lot more – one of the greatest features is Remote View that brings your AppleTV’s display to the iPhone/iPad or iPod touch.

Remote View now also works with XBMC and Boxee.

The app allows you to reconnect to last connection – - if you use Remote HD mostly to connect to the same Apple TV, you can save the time of searching for available connections and tapping to connect.

Using Remote HD you can also put the Apple TV to sleep, restart it or even shut it down altogether. In addition, selecting “Log off” will perform a “soft” restart on the Apple TV.

Other great feature is that when you connect to your computer or Apple TV using the mobile network (3G, EDGE, GPRS), Remote HD kicks into a mode designed to save data transfer and optimize its performance based on the available bandwidth at any given time. Check out the rest of the features here.

The app is XBMC and Boxee compatible. aTV Flash has already added support for Remote HD (can be installed through the Maintenance –> Install Extras menu).

We have 5 free copies of the app to give away! To enter the contest follow us on Twitter and retweet the contest message (Win RemoteHD and access your AppleTV from your iPhone/iPad! Follow @appletvhacks and RT for your chance to win #giveaway). The winners will be announced on Tuesday (June 29).

Yeah, Wednesday’s presentation was quite impressive and I have to agree that it would be nice to have such a device. But if I already have a computer and an iPhone… the only reason to buy the iPad would be that is not so expensive and that I love to have gadgets.

But I have to be positive on it. I think it will make a huge difference and it’s the first of a new category of devices that will come sooner than expected.

I see two main market segments for the iPad. Well, three if we include the geeks.

Who does not have a photo album at home? The experience of opening the book, sharing and commenting the pictures while handling it and sitting close to our friends… Digital photography has reduced the amount of printed pictures, and we have started to use TV and computer slideshows to view it.

I can imagine my parents using the iPad just like they were using an ordinary photo album, having it ready to show the pictures of their grandsons to unexpected guests. No need to open the TV, no need to bring the computer.

In order to fit in this category it will require over the air iPhoto synchronization, something that Apple TV already does. Also, it would be great to have bi-directional synchronization to be able to play with the photos (re-arrange, comment, tag) on the iPad.

Another area is a segment of professional applications. The list here is long: from doctors handling it in the hospitals, decoration outlets and architects showing their projects and interacting with their customer’s work, to more basic, like a restaurant menu or beauty salons offering it instead of newspapers and magazines.

What the device is missing?

Clearly it needs a video camera for video conferencing. It would be great if it also had a rear camera.

Size is important… and most probably we will see this device in smaller, portable 6” format as well as in a larger format to facilitate reading newspapers and magazines.

A memory slot and USB connector to connect with the rest of the world are also more than welcome.

And networking capabilities! Why do I have to have the media in the iPad? Why not let the device mount an AFP or SMB drive, so that it could have virtually unlimited storage capacity?

My conclusion is that it is only a first step, but the iPad is definitely a revolutionary device.

Joduba

Originally appeared on Smartphone.Biz-News.com