“We’ve sold a lot of them but it’s never been huge hit,” Jobs said last week. How could we not agree: Apple TV wasn’t a game changer for the living room. But hey, there are hundreds thousands of users completely satisfied with the existing ATV (according to the analysts, Apple might have sold 3 million Apple TV devices worldwide) and most of them never even thought of hacking this mysterious box! That’s why here at Apple TV Hacks, we think Steve has figured it out very well: what the average customer wants from his/her HDTV in the living room is to play latest movies, popular TV shows, family vacation photo slideshow and maybe some music from time to time. We, geeks, need more, that’s obvious, and that’s why we are so disappointed with the new device. The only thing we can do now is to try to squeeze as much as we can out of this hockey puck when we put our hands on it sometime at the end of September.
But before that happens, let’s focus on what we know about the second generation Apple TV so far.
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There was one more thing coming at the end of Steve’s show today and this time it was one more HOBBY… The new Apple TV is here! This tiny matte-black box (80% smaller than the previous generation) will stream HD (720p) movies for $4,99 and commercial free TV shows for 99 cents (ABC, ABC Family, Fox, Disney Channel and BBC America are on board; all rentals, no purchases) and your Netflix content if you are a subscriber. It has HDMI, Ethernet, USB and optical audio ports, Bluetooth and dual band WiFi (802.11 b/g/n at 2.4GHz and 802.11 a/n at 5GHz). There will be no local storage. AirPlay – the new feature that will come with iOS 4.2 in November – will let you to stream movies from any iOS device to your HDTV through the Apple TV. It will be shipping within 4 weeks for the “breakthrough “ price of just $99.
Hungry for a new Apple TV rumors? Sure you are! So, there is no other thing to do for you right now than dig deeply into the bunch of Apple hardware-related rumors Taiwanese DigiTimes brought to the Mac world today. The most interesting part for us says:
Apple is set to launch a new Apple TV using AMD’s Fusion solution and will not include a hard drive. The new device will adopt a user interface similar to the iPhone with support for social networking websites, network multimedia and the App Store. Mass production of the device will start in December.
Well, Engadget’s findings that came earlier this year seem to be (almost) fully confirmed: no HD (cloud storage instead), iOS, App Store. Ok, there will be no A4 CPU, but, hey, AMD Fusion knows how to do the job well. According to AMD, the chip offers the following:
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