Apple TV is continuing to push its way into more and more American households, and the content distributors are slowly but surely falling in line. CBS has been ridiculously slow to embrace streaming options, only recently agreeing to allow their content to be sold on Amazon and Netflix. And according to AllThingsD, CBS’ Chief Executive Officer Les Moonves has declared publicly that he’d be willing to place their programming on Apple TV as well.

He brought it up during the company’s quarterly earnings call in response to an analyst’s question. Moonves declared that Apple TV was a part of the company’s plans, and a partnership was certainly possible. Of course, he was quick to point out that the deal would have to make sense for CBS. And as with all things in big business, that comes down to the money.

When the analyst pushed Moonves for further detail, he mentioned a lot of the same issues that traditional networks have complained about for a while now, including how syndication is handled online, how the digital distribution affects advertising revenue, and what impact the added broadcasts would make on the earning power of rebroadcasting a current show.

Moonves went on to compare the potential of Apple TV to their deals with Amazon and Netflix, which were handled to his satisfaction. It appears that the issue may be how each company views the content. According to Moonves, he doesn’t want to give a potential competitor his own programming if it helps them get stronger. And he clearly hasn’t been satisfied with Apple’s answers yet.

The fact that CBS finally reached an agreement with Hulu this week is an encouraging sign. Even though CBS has turned down Apple several times already, Moonves may simply be coming to the inevitable conclusion: people don’t want to be told when they can watch their shows anymore. On demand is the future, and they’re going to have to get in line eventually or risk losing their audience to those that beat them there.

Visit What's on iPhone for the best iPad and iPhone app reviews!
Do you want to feel like a wizard? Check the Kymera wand in Amazon: You can control your Apple TV waving a wand!

Until now only available on jailbroken devices, Hulu Plus official app has finally arrived on Apple TV. Hulu icon now shows up on the Apple TV home screen (no update needed, just reboot your device) giving you instant access to all the shows, series and movies available on Hulu Plus. The monthly subscription is $7.99 and there is a one week free trial for new users. If you are new to the service you can sign-up through Apple TV using an Apple ID.

How to sign up

If you are a Hulu Plus subscriber, simply enter your username and password to start streaming last night’s episode of your favoirite show.

If you do not have a Hulu Plus account, you can easily sign-up two ways:

1. Go to www.huluplus.com/appletv and register online. Launch Hulu Plus on your Apple TV, log in with your new credentials and start streaming.

2. Create a Hulu Plus account directly through Apple TV by using your existing iTunes account and following the sign up instructions on the screen. If you sign up for Hulu Plus through Apple TV, you will be emailed instructions on how to complete your registration so you can use Hulu Plus on all other supported devices. After your free 1-week trial ends, your iTunes Account will be charged $7.99 per month as a recurring transaction.

Check out this video to find out how to set up Hulu Plus on your Apple TV:

Visit What's on iPhone for the best iPad and iPhone app reviews!
Do you want to feel like a wizard? Check the Kymera wand in Amazon: You can control your Apple TV waving a wand!