Tim Cook took the stage at the D10 conference this year to discuss Apple Inc., iOS, Samsung, lawsuits, patents, Steve Jobs, and the almighty Apple TV. The new head of Apple made one thing abundantly clear; the Apple TV is no longer a “hobby” project: ”This is an area of intense interest for us,” Cook said, referring to the TV business. We’re going to keep pulling this string and see where it takes us.”

While on stage, he through out some amazing numbers that go a long way in expressing the growth in this arena, such as:

• 2.8 million Apple TV’s sold in 2011
• 2.7 million Apple TV’s sold already this year

With numbers like this it is obvious that Apple is going to continue to develop their products in this area. Cook made a point to say that Apple does not “toy around” with anything. Everything they work on is with great intention. We were given a clear image that there are great innovations to come, on the horizon, in the area of the Apple TV line of products.

Though the sales numbers are nothing in comparison to the other product lines Apple currently dominates in, Cook was quick to say that the ATV is nota third wheel. The Apple TV is here for good and it is only going to get better. Perhaps my favorite quote from the Tim Cooks interview is where he attempts to express that they are just as dedicated to the Apple TV as they are iOS, iMac, and iTunes:

“…Our tendency is to put all of our wood behind very few arrows!”

The question has become a simple one: when Tim, when?!

See more of Tim Cook discussing the Apple TV at D10:

umOuch (Andrew Brasher)

Be sure to follow us on Facebook, Twitter or Google+ for the latest updates on the rumored Apple TV set.

Visit What's on iPhone for the best iPad and iPhone app reviews!
Do you want to feel like a wizard? Check the Kymera wand in Amazon: You can control your Apple TV waving a wand!

Apple has sold record 1.4 million Apple TVs during the last holiday quarter but, interestingly, the company didn’t reveal this figures in yesterday’s press release in which it proudly details record-breaking sales of iPhones, iPads and Macs. The record figures for Apple TV were revealed during the Q1 2012 earnings live call: asked about Apple’s strategy for the living room, Tim Cook, Apple’s CEO, said “the Apple TV product is dealing very well,” and he gave the numbers: in the last fiscal year – ended in September 2011 – Apple sold 2.8 mln Apple TVs, and in December quarter – record 1.4 mln units.

However, Cook added that “if you dollarize it… we still classify it as a hobby,” but he also said that Apple continues to “add things to it.”

Apple’s CEO also admitted that he “couldn’t live without the Apple TV” and said:  “We continue to pull the strings to see where it takes us.”

Since the Apple TV 2 launch in September 2010, Apple has sold over 4.2 million of the set top boxes.

Apple has been long rumored to be working on an Apple TV set that, according to Gene Munster, could be introduced around WWDC 2012.

You may also want to read:
AppleTVHacks Best of 2011
How to Watch Hulu on Apple TV 2
Apple TV 3 or Apple TV set?

Visit What's on iPhone for the best iPad and iPhone app reviews!
Do you want to feel like a wizard? Check the Kymera wand in Amazon: You can control your Apple TV waving a wand!