Tim Cook shed some light on the phenomenal growth of Apple TV at the stockholders meeting held last Friday. According to the stats provided by him, Apple grossed over $1 billion last year just from the set-top box sales and with our superior math skills, that turns out to be 10 million devices. That is double the sales in 2012 and quadruple that in 2011. And talking about a device showing such a geometric growth, Tim Cook has accurately said, ‘It is getting more difficult to call it a hobby these days’.
Tim Cook took the stage at the D10 conference this year to discuss Apple Inc., iOS, Samsung, lawsuits, patents, Steve Jobs, and the almighty Apple TV. The new head of Apple made one thing abundantly clear; the Apple TV is no longer a “hobby” project: “This is an area of intense interest for us,” Cook said, referring to the TV business. We’re going to keep pulling this string and see where it takes us.”
Apple has sold record 1.4 million Apple TVs during the last holiday quarter but, interestingly, the company didn’t reveal this figures in yesterday’s press release in which it proudly details record-breaking sales of iPhones, iPads and Macs. The record figures for Apple TV were revealed during the Q1 2012 earnings live call: asked about Apple’s strategy for the living room, Tim Cook, Apple’s CEO, said “the Apple TV product is dealing very well,” and he gave the numbers: in the last fiscal year – ended in September 2011 – Apple sold 2.8 mln Apple TVs, and in December quarter – record 1.4 mln units.