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9to5Mac’s Senior Editor, Mark Gurman is riding a high tide now, as most of his predictions regarding the Apple Watch and the new ultra-thin MacBook were proven right. In an interview given to CNBC, Gurman shares his views on where Apple TV is going and the possibility of an Apple television set.

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Apple has just announced on its Spring Forward event that it became an exclusive launch partner for a standalone HBO NOW streaming service, which is set to debut on Apple TV in April.

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HBO and Apple TV

At the Time Warner annual investor meeting, Richard Plepler, the CEO of HBO, announced that the company will launch a standalone HBO streaming service in 2015, enabling HBO fans to finally cut the cord. And according to analysts, this might be the break the set-top box industry, especially the Apple TV, has been waiting for.

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It’s been hardly a month after HBO and Amazon announced their partnership and it has already born its first fruit: HBO is bringing some of its popular TV shows to Amazon Prime Instant Video for unlimited streaming and at no extra cost. This way, Apple TV owners that don’t have HBO subscription will be able to watch selected HBO content on their big screens.

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HBO GO(es) AirPlay

by umOuch on February 14, 2013

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You may recall that Apple TV Hacks broke some news for you last week regarding that fact that HBO was in talks with Apple regarding the idea of getting HBO GO on your Apple TV. Well, it would seem that, for now, the company’s answer is AirPlay. HBO’s Eric Kessler announced, at AllThingsD’s Dive Into Media Conference on Tuesday, that his company is finally enabling AirPlay on the HBO Go app. He also said that a dedicated Apple TV app will be added “at some point.”
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Bloomberg reports that Apple will add HBO Go content to Apple TV by mid-2013. According to “two people familiar with the plans”, HBO subscribers (cable and satellite) will be able to watch over 600 hours of films and TV shows on Apple TV.

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