It would seem that Apple is looking to EPIX in hopes of creating a content partnership allowing Apple to stream movies on both their set top boxes, and the up and coming Apple television. EPIX, for those of you hiding under a rock, is a streaming content provider created by Lions Gate Entertainment Corp, MGM, and Viacom’s Paramount Pictures. According to the folks over at REUTERS:
Apple Inc began talks earlier this year to stream films owned by EPIX [...] on devices including a long-anticipated TV, according to two people with knowledge of the negotiations. One of the sources told Reuters that any discussions would apply to its set-top box and also to upcoming devices that stream content. Talks with EPIX are in the preliminary stages and no agreement is considered near, the source said.