Disney launched Disney Infinity 3.0 Edition starter pack for the new Apple TV. It includes the SteelSeries Nimbus Wireless Controller and a black Bluetooth Disney Infinity Base and it is available now at Apple retail stores. The new Disney Infinity 3.0 Edition game is now available on the Apple TV App Store.
Apple is on a role with their updates and allowing third parties to hook into their Apple TV device: back in June the company added HBO GO, WatchESPN and Sky News apps, last month Vevo TV, Disney Channels, Smithsonian and Weather Channel showed up on our little black devices, next it was Amazon with their update to watch Amazon Video on the Apple TV, and then the big 6.0 firmware update offering iTunes Radio, iTunes Music Store and AirPlay from iCloud. Yesterday Apple added yet more content with Major League Soccer and Disney Junior channels appearing now on Apple TV home screen.