Over the weekend, the WSJ reported that Apple and Comcast are working on a deal to streamline the use of Apple TV to Comcast users, where Comcast would provide the bandwidth to the device via a different ‘channel’, allowing the Apple TV content to be protected from the buffering and quality issues that plague other video services relying on the public internet. This is in sharp contrast to the recent Netflix-Comcast deal, whereby Netflix is directly paying Comcast for bandwidth to Comcast’s customer base.

There are three fundamental issues that come into play with delivering cable television to the home, and this type of arrangement between Apple and Comcast could end up being mutually beneficial in each of these areas.

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The Beatles channel on Apple TV

The Beatles have been all over the news last week, thanks to the 50 year milestone (Feb 9) of the iconic pop band’s first performance in The Ed Sullivan Show. Looks like Apple is celebrating and they’re doing it in a big, never-before way. They have launched a new channel on the Apple TV simply named, The Beatles.

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Apple data center

The Wall Street Journal reports that Apple has been building out an extensive network of data centers and connections as groundwork for moving deeper into television. Today, Apple uses a mix of content that is hosted in Apple-owned data centers and content distribution from Level 3 and Akamai, which is a good strategy for more “static” content like what is currently available in the iTunes store. Essentially, Apple can push a copy of “Thor: The Dark World” to Akamai and let them provide the servers and bandwidth to all of the users who purchase the movie.

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