Is the Apple TV about to get its own App Store? According to BGR, Apple will introduce an Apple TV SDK at WWDC 2012. Apple TV software development kit would allow third-party developers to make apps for Apple’s set-top box.
At the event held today in San Francisco, Apple announced the new, third-generation Apple TV. It supports full 1080p video playback, comes with a simpler, redesigned, icon-based user interface and runs on Apple single-core A5 chip (as opposed to A4 in Apple TV 2 and A5X in iPad 3).
The updated Apple TV features 1080p programming including iTunes movies and TV shows, Netflix, Vimeo, photos and live sports from MLB, NBA and NHL in HD. Apple has expanded its iTunes in the Cloud functionality in iCloud, giving users the ability to access purchased movies and TV shows right from iCloud on the Apple TV. With iCloud, you can now buy movies and TV shows on Apple TV and watch them on your iPhone, iPad, iPod touch, Mac or PC.
While the whole world is already waiting for a long-rumored Apple TV set, and while the Cupertino-based company is struggling to cut content-delivery deals with media companies, tomorrow Apple will probably only reveal an updated, third-generation Apple TV set-top box – just a foretaste of what Apple’s reinvented TV will be like.
The new Apple TV (Apple TV 3?) is said to include Bluetooth 4.0 capability and a faster processor required to stream rumored upcoming 1080p iTunes content. But hey, you won’t revolutionize the TV with Bluetooth and a faster chip! So, what are the game-changing features Apple has added to its updated set-top box to conquer the TV market?
English Premier League official app on Apple TV? Wouldn’t it be great to be just two clicks away from fantastic games like yesterday’s City’s impressive victory against Liverpool? Daily Mail reports that Apple is considering bidding for the TV rights to show live Premier League football. The Mail claims that “the Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales.” According to DM, the three certain bidders will be Sky (who paid £1.6billion for their current packages), ESPN and Al Jezeera. The Mail also suggests that Google could be interested in the EPL rights for its Google TV, which is due to launch in the UK and Europe this year.
Gizmodo reports that iPhone developer Steven Troughton-Smith has found out that iOS apps can be “easily” installed on the new Apple TV. He discovered that “if you give an app a UIDeviceFamily of 3 it will install on it when signed.” Unfortunately, this doesn’t mean we can run our apps on the new atv right now: according to Steven, “while you can install apps after modifying its type, you just can’t launch them – there’s no built-in facility to do that.” Someone has to find out how to do this but we don’t expect it will take long.