“The mythical Apple television set that everyone talks about is already here,” said Jeremy Allaire, CEO of Brightcove, in an interview with The Verge. Brightcove, a provider of cloud content services, has just unveiled the App Cloud Dual-Screen Solution for Apple TV. The new solution enables media publishers to develop apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV while displaying synchronized content on the iPad or iPhone.
At the event held today in San Francisco, Apple announced the new, third-generation Apple TV. It supports full 1080p video playback, comes with a simpler, redesigned, icon-based user interface and runs on Apple single-core A5 chip (as opposed to A4 in Apple TV 2 and A5X in iPad 3).
The updated Apple TV features 1080p programming including iTunes movies and TV shows, Netflix, Vimeo, photos and live sports from MLB, NBA and NHL in HD. Apple has expanded its iTunes in the Cloud functionality in iCloud, giving users the ability to access purchased movies and TV shows right from iCloud on the Apple TV. With iCloud, you can now buy movies and TV shows on Apple TV and watch them on your iPhone, iPad, iPod touch, Mac or PC.
While the whole world is already waiting for a long-rumored Apple TV set, and while the Cupertino-based company is struggling to cut content-delivery deals with media companies, tomorrow Apple will probably only reveal an updated, third-generation Apple TV set-top box – just a foretaste of what Apple’s reinvented TV will be like.
The new Apple TV (Apple TV 3?) is said to include Bluetooth 4.0 capability and a faster processor required to stream rumored upcoming 1080p iTunes content. But hey, you won’t revolutionize the TV with Bluetooth and a faster chip! So, what are the game-changing features Apple has added to its updated set-top box to conquer the TV market?
English Premier League official app on Apple TV? Wouldn’t it be great to be just two clicks away from fantastic games like yesterday’s City’s impressive victory against Liverpool? Daily Mail reports that Apple is considering bidding for the TV rights to show live Premier League football. The Mail claims that “the Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales.” According to DM, the three certain bidders will be Sky (who paid £1.6billion for their current packages), ESPN and Al Jezeera. The Mail also suggests that Google could be interested in the EPL rights for its Google TV, which is due to launch in the UK and Europe this year.