The 4.2 version brings Last.fm to your old Apple TV. “Last.fm for AppleTV is a new, rich, visually engaging way to experience your favorite music like never before. It provides access to Last.fm radio, artist bios, artist slideshows and allows you to ‘scrobble’ plays (including plays from the built-in music player) back to your Last.fm account,” FireCore said on their blog.
“We’ve sold a lot of them but it’s never been huge hit,” Jobs said last week. How could we not agree: Apple TV wasn’t a game changer for the living room. But hey, there are hundreds thousands of users completely satisfied with the existing ATV (according to the analysts, Apple might have sold 3 million Apple TV devices worldwide) and most of them never even thought of hacking this mysterious box! That’s why here at Apple TV Hacks, we think Steve has figured it out very well: what the average customer wants from his/her HDTV in the living room is to play latest movies, popular TV shows, family vacation photo slideshow and maybe some music from time to time. We, geeks, need more, that’s obvious, and that’s why we are so disappointed with the new device. The only thing we can do now is to try to squeeze as much as we can out of this hockey puck when we put our hands on it sometime at the end of September.
But before that happens, let’s focus on what we know about the second generation Apple TV so far.
It wasn’t too long ago when we heard from Steve that he had NO IDEA on how to succeed in the television market. Any chance it has just changed? Apple’s special event is set for September 1st and what the world expects to be unveiled in San Francisco that day is an updated, upgraded, renamed, rebuilt, rethought, revamped, refreshed or completely new, long-romored, long-awaited, magic, revolutionary, shiny — Ladies and Gentleman — the new Apple TV. Well, maybe not the whole world, there are those skeptics who ask if Apple is really going to announce a TV gadget at an event with a guitar on the invitation. Pessimists aside, now, when everyone on this planet seems to have its own opinion on what is going to happen on Wednesday and when every little website in the cyberspace has its own rumor on the next Apple’s TV device, let’s sum up the most important ones. Here is a comprehensive list of what has been lately said about the new Apple TV.
Engadget: new Apple TV called iTV: $99, A4 CPU, iOS, 16GB of flash storage, cloud-based storage, new iTunes streaming services, AppStore, no 1080p, quite small device with a scarce amount of ports (only the power socket and video out), “an iPhone without a screen”
DigiTimes: “Apple is set to launch a new Apple TV using AMD’s Fusion solution and will not include a hard drive. The new device will adopt a user interface similar to the iPhone with support for social networking websites, network multimedia and the App Store.
Kevin Rose: “From what I hear we should expect to see the iTV launch in September”
Jason D. O’Grady on ZDNet: “iTV would no longer be a hard drive based setop box, but rather a live streaming device. Think of it as a combo iPad docking station and Airport Express with an HDMI port out the back.”
AppleInsider via Shaw Wu of Kaufman Bros.: “The biggest potential change to the forthcoming Apple TV refresh is the move to an ARM architecture processor running the same iOS software that powers the iPhone, iPod touch and iPad. (…) The new Apple TV will have access to the App Store.”
Gene Munster: Apple could offer an $1,800 to $2,000 “all-in-one Apple television solution that would replace the current amalgam of set-top boxes, Blu-ray players, PVRs, cables, game consoles and TVs in a typical home.
Bloomberg: “Steve Jobs will rather focus on the ability for customers to watch TV shows and movies on their iPads, iPhones, and iPod Touches, says a person familiar with the plan. The company will announce that customers can rent many TV shows for 99 cents.”
Whether Steve Jobs was bluffing at D8 conference when he said he didn’t have any idea how to succeed in today’s television market or not, one thing is for sure now: there was no word on any new set-top box (or platform) by Apple at Jobs yesterday’s WWDC10 keynote. But here comes Jason Calacanis, Mahalo founder & CEO, bringing hope to our wounded hearts once again. He says Jobs is “an excellent liar” and he claims that Steve will be doing a new television soon, so that we can expect next Apple TV coming to our living rooms by the next Christmas. Watch the interview with Calacanis and tell us in comments whether a) you absolutely love Jason because he reminds you that there is always a HOPE, b) you think “htf does he know what’s in Jobs’ brilliant, A4-powered head?!,” or c) you are just bored to death with all these next-apple-tv rumors and you will never ever read this blog again if we mention a single rumor once again.
Steve Jobs was on stage at the D8 conference and he shared with us some of his thoughts on the television market. Well, taking his words literally and assuming that Steve honestly shared ALL of his most important thoughts on the TV market, we’d say there will be no new Apple TV coming at WWDC 2010. We’d also say that nowadays Apple has no idea on how to succeed in the television market.
Listen to Jobs:
The problem with innovation in the television industry is the go-to-market strategy. The television industry fundamentally has a subsidized business model that gives everybody set-top box for free, or for $10 a month and that pretty much squashes any opportunity for innovation, because nobody is willing to buy a set-top box. Ask TiVo, ask ReplayTV, ask Roku, ask Vudu, ask us, ask Google in few months. Sony tried as well. Panasonic tried. A lot of people tried. They all failed.
Engadget has just revealed some details on the next version of Apple TV. According to their sources “very close to Apple”, our new shiny boxes will run iPhone OS 4, will be powered by A4 CPU and will bring 1080p straight to our fancy wall-size plasmas (without the necessity of hacking). And all this for shocking $99. Yes, only $99.
“The device is said to be quite small with a scarce amount of ports (only the power socket and video out), and has been described to some as “an iPhone without a screen,” says Engadget.
Engadget also claims that Apple will be focusing the new ATV on cloud-based storage, although there will still be an option to utilize a Time Capsule as an external storage component.
We can’t say we are surprised. We say: this is exactly what we expected to see happening.