Apple announced the New Apple TV yesterday, showcasing Siri, the App Store, and a new remote. All of this was overdue, necessary, rumored, even expected. But the real story is in what comes next.
Until now, streaming media files from a Windows PC to an Apple TV was only possible with iTunes (for supported file types only) or AirParrot (using its media streaming or specific app mirroring features). Recently released PopCast is a new player to the market. It lets you stream all of your videos to your Apple TV or Chromecast, no matter what file format.
Roku, Chromecast, Amazon Fire TV and Apple TV dominate streaming media device market in the U.S. with 86% of sales, according to a new report by Parks Associates. The analysts believe that “this market concentration will force new entrants to develop unique solutions in order to have an impact in this expanding ecosystem” and we’re sure we’re going to see such a “unique solution” on Sept. 9th.
Sources familiar with Apple’s plans tell BuzzFeed News the company intends to hold a special event the week of Sept. 7, with Wednesday the 9th being the most likely date.