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Welcome to the second edition of Apple TV News from the Web! In this issue we have a mix of Apple design history and present, mixed with more Jobs’ related news. After all, it’s only a week after his resignation. In case you missed, you can read the first issue here.
1. The Apple Logo
2. Kicking in, Steve Jobs
3. The Mighty Jonathan
4. Pricing, Pricing
Gizmodo reports that iPhone developer Steven Troughton-Smith has found out that iOS apps can be “easily” installed on the new Apple TV. He discovered that “if you give an app a UIDeviceFamily of 3 it will install on it when signed.” Unfortunately, this doesn’t mean we can run our apps on the new atv right now: according to Steven, “while you can install apps after modifying its type, you just can’t launch them – there’s no built-in facility to do that.” Someone has to find out how to do this but we don’t expect it will take long.
“We’ve sold a lot of them but it’s never been huge hit,” Jobs said last week. How could we not agree: Apple TV wasn’t a game changer for the living room. But hey, there are hundreds thousands of users completely satisfied with the existing ATV (according to the analysts, Apple might have sold 3 million Apple TV devices worldwide) and most of them never even thought of hacking this mysterious box! That’s why here at Apple TV Hacks, we think Steve has figured it out very well: what the average customer wants from his/her HDTV in the living room is to play latest movies, popular TV shows, family vacation photo slideshow and maybe some music from time to time. We, geeks, need more, that’s obvious, and that’s why we are so disappointed with the new device. The only thing we can do now is to try to squeeze as much as we can out of this hockey puck when we put our hands on it sometime at the end of September.
But before that happens, let’s focus on what we know about the second generation Apple TV so far.
There was one more thing coming at the end of Steve’s show today and this time it was one more HOBBY… The new Apple TV is here! This tiny matte-black box (80% smaller than the previous generation) will stream HD (720p) movies for $4,99 and commercial free TV shows for 99 cents (ABC, ABC Family, Fox, Disney Channel and BBC America are on board; all rentals, no purchases) and your Netflix content if you are a subscriber. It has HDMI, Ethernet, USB and optical audio ports, Bluetooth and dual band WiFi (802.11 b/g/n at 2.4GHz and 802.11 a/n at 5GHz). There will be no local storage. AirPlay – the new feature that will come with iOS 4.2 in November – will let you to stream movies from any iOS device to your HDTV through the Apple TV. It will be shipping within 4 weeks for the “breakthrough “ price of just $99.
It wasn’t too long ago when we heard from Steve that he had NO IDEA on how to succeed in the television market. Any chance it has just changed? Apple’s special event is set for September 1st and what the world expects to be unveiled in San Francisco that day is an updated, upgraded, renamed, rebuilt, rethought, revamped, refreshed or completely new, long-romored, long-awaited, magic, revolutionary, shiny — Ladies and Gentleman — the new Apple TV. Well, maybe not the whole world, there are those skeptics who ask if Apple is really going to announce a TV gadget at an event with a guitar on the invitation. Pessimists aside, now, when everyone on this planet seems to have its own opinion on what is going to happen on Wednesday and when every little website in the cyberspace has its own rumor on the next Apple’s TV device, let’s sum up the most important ones. Here is a comprehensive list of what has been lately said about the new Apple TV.
- Engadget: new Apple TV called iTV: $99, A4 CPU, iOS, 16GB of flash storage, cloud-based storage, new iTunes streaming services, AppStore, no 1080p, quite small device with a scarce amount of ports (only the power socket and video out), “an iPhone without a screen”
- DigiTimes: “Apple is set to launch a new Apple TV using AMD’s Fusion solution and will not include a hard drive. The new device will adopt a user interface similar to the iPhone with support for social networking websites, network multimedia and the App Store.
- Kevin Rose: “From what I hear we should expect to see the iTV launch in September”
- Jason D. O’Grady on ZDNet: “iTV would no longer be a hard drive based setop box, but rather a live streaming device. Think of it as a combo iPad docking station and Airport Express with an HDMI port out the back.”
- AppleInsider via Shaw Wu of Kaufman Bros.: “The biggest potential change to the forthcoming Apple TV refresh is the move to an ARM architecture processor running the same iOS software that powers the iPhone, iPod touch and iPad. (…) The new Apple TV will have access to the App Store.”
- Gene Munster: Apple could offer an $1,800 to $2,000 “all-in-one Apple television solution that would replace the current amalgam of set-top boxes, Blu-ray players, PVRs, cables, game consoles and TVs in a typical home.
- Bloomberg: “Steve Jobs will rather focus on the ability for customers to watch TV shows and movies on their iPads, iPhones, and iPod Touches, says a person familiar with the plan. The company will announce that customers can rent many TV shows for 99 cents.”