Apple has sold record 1.4 million Apple TVs during the last holiday quarter but, interestingly, the company didn’t reveal this figures in yesterday’s press release in which it proudly details record-breaking sales of iPhones, iPads and Macs. The record figures for Apple TV were revealed during the Q1 2012 earnings live call: asked about Apple’s strategy for the living room, Tim Cook, Apple’s CEO, said “the Apple TV product is dealing very well,” and he gave the numbers: in the last fiscal year – ended in September 2011 – Apple sold 2.8 mln Apple TVs, and in December quarter – record 1.4 mln units.
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Back in October, 9to5Mac found an evidence for a next-generation Apple TV being in the works – a reference to ‘Apple TV 3,1’ (current model is listed as 2,1) inside the iOS 5 file system. The number changing from 2 to 3 should signify a major upgrade. 9to5Mac’s Mark Gurman believed the device would get a dual-core A5 processor (that would open door to true 1080p) and a bluetooth support.
This Monday Gurman found that a new codename – J33 – has been assigned to Apple TV in iOS 5.1. According to Gurman, iOS release history tells us that Apple assigns a proper codename to products that move closer to release.
Both Amazon and Best Buy are now selling the Apple TV 2 for $89, $10 lower than the original price. Amazon also added “2010” label next to the product name, suggesting there will be 2011 or 2012 model coming soon. When? According to AppleInsider, the price drop doesn’t suggest an imminent release of an updated model “as it is likely too late in the holiday season for Apple to launch a new product. The last time the company released new hardware in November was the Core 2 Duo MacBook in 2006.” However, TechCrunch’s Matt Burns believes that the new Apple TV may be released in the coming days: “The holiday spending spree is in full effect and Apple isn’t one to ignore shopping trends. If it’s not out soon, the next version probably wouldn’t be released until 2012,” he says.
Speaking at a breakfast hosted by The Wall Street Journal, Sony CEO Howard Stringer said the company is working on a “different type of TV” to re-energize the television market. Hi didn’t give any details on what Sony is developing but said “there’s a tremendous amount of R&D going into a different kind of TV set”. Stringer also said that he has “no doubt” that Steve Jobs was developing an Apple TV set. “That’s what we’re all looking for”, he noted.