apple tv set

Apple Tv 3

While the whole world is already waiting for a long-rumored Apple TV set, and while the Cupertino-based company is struggling to cut content-delivery deals with media companies, tomorrow Apple will probably only reveal an updated, third-generation Apple TV set-top box – just a foretaste of what Apple’s reinvented TV will be like.

The new Apple TV (Apple TV 3?) is said to include Bluetooth 4.0 capability and a faster processor required to stream rumored upcoming 1080p iTunes content. But hey, you won’t revolutionize the TV with Bluetooth and a faster chip! So, what are the game-changing features Apple has added to its updated set-top box to conquer the TV market?

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In a recent interview on Bloomberg Radio, Apple analyst Gene Munster assured that the Apple television is real („we met with some component suppliers at CES“) and gave more details on what he expects from Apple’s forthcoming TV.

Munster thinks Apple TV set „is going to be the biggest thing in consumer electronics since the smartphone came up.“ And he is betting that it will be announced later this year, probably for the holiday season.

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New Apple TV will be announced on March 7th

by tomek on February 29, 2012

New Apple TV announcement

9to5Mac is citing „reliable sources familiar with Apple’s upcoming product release” that claim Apple is launching a new Apple TV alongside the iPad 3 on March 7. This is not a long-rumored Apple TV set but an updated Apple TV set-top box.

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AirPlay Mirroring Apple TV 2 Mac Apple today unveiled the developer preview of Mountain Lion, a new version of Mac OS X that includes new features like Notification Center, Messages, Game Center, Notes, Reminders and Twitter. But the coolest feature of Mountain Lion is undoubtedly AirPlay Mirroring that lets you stream what’s on your Mac to your HDTV via Apple TV 2.

With AirPlay Mirroring built into Mac OS, you will be able to stream whatever is on your desktop – webpages, photos, videos,  presentation – directly to your HDTV, with only one click on an AirPlay icon on the OS X menu bar.

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Apple iTv

According to Globe and Mail, Canada’s largest telecommunications companies – Rogers and Bell – are in talks with Apple to become Canadian launch partners for its Apple iTV. “They’re not closed to doing it with one [company] or doing it with two,” said one source who is familiar with the talks. “They’re looking for a partner. They’re looking for someone with wireless and broadband capabilities,” reports Globe and Mail.

More interestingly, another source said Rogers and Bell already have the product in their labs.

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Apple iTV

Apple may introduce a television product called the iTV, Bloomberg reports, citing Jefferies & Co. analyst Peter Misek. In a note to clients, Misek wrote that Apple may want to use user-generated video from customers who use iPads and iPhones as recorders, which would give the company “the ability to leverage content into a YouTube-like model.”

According to Misek, Apple may buy access to exclusive and non-exclusive programs, possibly through a partnership with carriers such as AT&T and Verizon. Jefferies & Co. analyst believes that “lower margins and higher risks” are likely to drive away Apple from creating its own content.

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