WWDC 2014 is over, and noticeably absent from last week’s keynote and sessions was any mention of the Apple TV. For a billion dollar product, this silence from Apple means one of two things: it could mean the business isn’t important, or more likely, it could mean that there are big things coming that aren’t ready for public consumption. Taking the assumption for the moment that a mere billion dollars is important to Apple, let’s review the announcements made last week and see how they may apply to the Apple TV product line.
apple tv sdk
An updated Apple TV seems like a possibility, even though there don’t seem to be any rumors to that effect. I say maybe because I’m hoping that whatever form the next major release of Apple TV takes, that it will be a developer platform with an App Store of its own. That would make sense for a WWDC introduction.
Remember that Add Site hack described by the iOS hacker David Schuetz, last fall? It was a quick trick in 5.x that enabled an Add site button on your home-screen which could be pointed to a media server and the content viewed in an Apple TV styled menu. As it turned out, the hack was revealed a bit a too late, as Apple had already patched it then in the 6.0 update. You can read more about the hack here. After a long research, Schuetz has finally found a way to make ‘Add Site’ work under Apple TV 6.x (details below), what made him wonder: Is this a prelude to wider availability of Apple TV app development?
Rumors on the Apple TV 4 has been pouring in from all ends of the virtual net, lately. The baseline speculations hit a spike couple of weeks back when iLounge learned from a reliable source that the next Apple TV will support native gaming. It was reported to come with a revamped iOS-based firmware and an build-in Apple TV App Store. We were also told that a Bluetooth controller is in the works and predicted Apple TV 4 to be in shelves as early as March.
It would seem that the speculation regarding Apple’s plans of making a bigger splash into the television market may soon come to a head proving once and for all if there is a new Apple TV in the making. According to the analyst Peter Misek, Apple has a “media event” scheduled for this March to discuss something related to television. This event will be coming prior to relaunch of its new, FCC revealed, Apple TV, so what exactly could it be? According to reports from Apple Insider, Misek wrote in a report, issued to clients, stating that: