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Last week’s WWDC keynote turned out to be disappointing for us since Apple TV 4 failed to make the stage. It was initially expected that the new Apple TV 4 with slimmer profile, its own SDK, new Xcode based firmware, support for Siri and more, would be announced at the WWDC. But just few days before the event NYT, BuzzFeed and Re/Code reported that the Apple TV had been cut off from the keynote and that turned out to be true.

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WWDC 2014 and the invisible Apple TV

by Jeff Guilfoyle on June 10, 2014

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WWDC 2014 is over, and noticeably absent from last week’s keynote and sessions was any mention of the Apple TV. For a billion dollar product, this silence from Apple means one of two things: it could mean the business isn’t important, or more likely, it could mean that there are big things coming that aren’t ready for public consumption. Taking the assumption for the moment that a mere billion dollars is important to Apple, let’s review the announcements made last week and see how they may apply to the Apple TV product line.

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Usually well informed John Gruber of Daring Fireball gives his predictions for today’s WWDC keynote:

An updated Apple TV seems like a possibility, even though there don’t seem to be any rumors to that effect. I say maybe because I’m hoping that whatever form the next major release of Apple TV takes, that it will be a developer platform with an App Store of its own. That would make sense for a WWDC introduction.

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Remember that Add Site hack described by the iOS hacker David Schuetz, last fall? It was a quick trick in 5.x that enabled an Add site button on your home-screen which could be pointed to a media server and the content viewed in an Apple TV styled menu. As it turned out, the hack was revealed a bit a too late, as Apple had already patched it then in the 6.0 update. You can read more about the hack here. After a long research, Schuetz has finally found a way to make ‘Add Site’ work under Apple TV 6.x (details below), what made him wonder: Is this a prelude to wider availability of Apple TV app development? 

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Apple TV 4 references spotted in iOS 7 builds

by Roshan on February 10, 2014

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Rumors on the Apple TV 4 has been pouring in from all ends of the virtual net, lately. The baseline speculations hit a spike couple of weeks back when iLounge learned from a reliable source that the next Apple TV will support native gaming. It was reported to come with a revamped iOS-based firmware and an build-in Apple TV App Store. We were also told that a Bluetooth controller is in the works and predicted Apple TV 4 to be in shelves as early as March.

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Recently, there has been a lot of hacks to get more favourite channels to your Apple TV. Looks like they are all going to be unnecessary soon as the media giant, Time Warner, will be finding itself tied to your tiny box of joy.

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