Apple has always treated Apple TV as a “hobby” device. The original silver Apple TV, the second and third-generation hockey pucks – these are really great devices, but, undoubtedly, they are not as “magical and revolutionary” as were iPods, iPhones and iPads.
It seems rare, these days, that Apple could surprise people when it comes to products, especially in the area of television. With all the talk surrounding Apple TVs, Apple’s potential HDTV, and Apple’s standings in the content arena, it is interesting to see that Apple has released a new Apple TV, model A1469, to the FCC yesterday. Though there is no immense news released in this filing, it is exciting to have a confirmation that Apple is still working on TV solutions, an area of its “intense interest.” The industry has been waiting on bated breath to discover what is next for Apple in this area. Perhaps, Apple is getting ready to tell us.
Are Google TVs, Android Set-Top Boxes, Roku hardware, and Western Digital HD TV devices hurting the Apple TV business, or its market penetration? It would appear not! Tim Cook, and by extension Apple Inc., announced during it’s annual earnings call that they had sold over 2 million Apple TV’s during their first fiscal quarter of 2013. This, for those not keeping track, is a 60% increase from the same time last year. It’s an interesting number considering the facts that the latest Apple TV (3rd Generation) is still without a jailbreak and that there are literally hundreds of other options on the market this year.
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Have you ever wished you could stream The Big Bang Theory, Two and Half Men, or anything from HBO on your Apple TV, all without the bank-busting necessity of paying for it by the episode? Now you can… if you live in Germany. Last week Apple added Vivendi‘s new subscription video service Watchever in Germany. The service is best described as a German version of Netflix that holds both German and American content, including content from HBO, CBS, ABC and BBC. For a fixed price of 8.99 euros per month, users get unlimited access to thousands of films from US, European and German productions without additional costs or commercials.
There is an ever growing number of people eagerly awaiting the news of an Apple HDTV release. The Apple TV set, we believe, is the product that Apple is working on to help them in the process of taking over the worlds living rooms. Though there are many who doubt that Apple will ever make this leap, Apple fans, and investors alike, are following this story with great interest. Thanks to the folks over at CNN NEWS, we were able to get some information found in a note to clients, Morgan Stanley’s Katy Huberty, issued Tuesday about what she calls “iTV.” Note the difference between an iTV (a TV set) and an Apple TV (current set-top box).