During yesterday’s Q3 earnings call Apple CEO Tim Cook announced that the company sold 1.3M Apple TVs in Q3 2012, up more than 170% year over year, that totals at 4M units so far this fiscal year and 6.8M since Apple began selling the iOS-based, $99 model (Apple TV 2 and Apple TV 3). Tim Cook called these numbers “pretty incredible.”
The industry has been buzzing for months now about the hotly-anticipated Apple TV set. But according to the experts at Stuff, when it does finally hit the market, it may start as a US-only release. Apple surely doesn’t want to leave its international fans in the lurch, but with the massive work involved in content rights, it could simply be a necessary step before a wider release.
We all know that Apple’s HDTV is set to revolutionize the TV industry, but what about the content industry? Would the idea of an Apple TV set with Siri, FaceTime, and Airplay, an iSight Camera, along with the look and feel of an Apple product not be enough for you to want to buy one? I would say yes, as would a few others, I assume. I found myself arguing with a friend about the idea that Apple could not release anything until it got its content partnerships worked out. I, personally, could not disagree more. I would think Apple would be prone to releasing a fantastic television set that revolutionizes the TV hardware/software industry and not even worry about the content right away.
According to Globe and Mail, Canada’s largest telecommunications companies – Rogers and Bell – are in talks with Apple to become Canadian launch partners for its Apple iTV. “They’re not closed to doing it with one [company] or doing it with two,” said one source who is familiar with the talks. “They’re looking for a partner. They’re looking for someone with wireless and broadband capabilities,” reports Globe and Mail.
More interestingly, another source said Rogers and Bell already have the product in their labs.