apple-branded television

Apple TV set

Thanks to JP Morgan analyst Mark Moskowitz, our dreams of a 2012 release of the famed Apple TV set have been dashed. The team over at AppleInsider has obtained a “note to investors” where Mr. Moskowitz is quoted saying that the firm’s research “does not indicate any looming TV-related product launch.” Moskowitz also goes on to explain that the current conditions of the economy simply are not favorable for Apple to release this long awaited device.

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Epix on Apple TV set

It would seem that Apple is looking to EPIX in hopes of creating a content partnership allowing Apple to stream movies on both their set top boxes, and the up and coming Apple television. EPIX, for those of you hiding under a rock, is a streaming content provider created by Lions Gate Entertainment Corp, MGM, and Viacom’s Paramount Pictures. According to the folks over at REUTERS:

Apple Inc began talks earlier this year to stream films owned by EPIX […] on devices including a long-anticipated TV, according to two people with knowledge of the negotiations. One of the sources told Reuters that any discussions would apply to its set-top box and also to upcoming devices that stream content. Talks with EPIX are in the preliminary stages and no agreement is considered near, the source said.

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Apple TV set

Apple will release its own branded TV by the end of the year, according to Canaccord Genuity analyst Michael Walkley, quoted by The Mac Observer. In a note to clients, Walkley wrote:

Following our supply chain checks, we have increased confidence Apple will launch a 50-plus inch LCD-TV product by [the first fiscal quarter of 2013].

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